PIXI by Petra launches its skin perfector Glow Tonic for the first time in the US exclusively at Target

Minneapolis, 2015-9-4 — /EPR Retail News/ — From its famous London boutique to the makeup artist who created it, PIXI by Petra has a loyal following that swears by its glow-getting products. Makeup artist Petra Strand created the line of natural, skin-illuminating, eye-opening and pout-perfecting products to allow women to attain a fresh and youthful look. This fall, PIXI by Petra launches its fan-favorite skin perfector, Glow Tonic, for the first time in the U.S., exclusively at Target. The full fall collection will be available in Target stores nationwide and on Target.com beginning Aug. 23, 2015.

Glow Tonic ($15)
This gentle exfoliating toner with 5% glycolic acid accelerates cell renewal for smoother, brighter and clearer looking skin. The formula is packed with aloe vera, ginseng and botanical extracts to nourish skin and reveal a healthy glow. Glow Tonic is alcohol-free and gentle on all skin types.

Cat Eye Ink in Intense Black ($14)
This innovative eyeliner with a custom slanted felt tip makes cat eye perfection foolproof. The highly pigmented, water-resistant formula creates a fade-resistant finish that stays put for a full 12 hours of solid colour wear.

Colour Correcting Powder Foundation in Cream, Nude and Warm ($20 each)  
This perfecting powder foundation is the solution for when a natural finish is desired, but extra coverage is needed. The hydrating treatment formula nourishes the skin and has a weightless feel that never looks cakey or heavy. The Colour Correcting Powder Foundation is infused with peptides, a multi-vitamin complex, aloe vera, super fruits and coffee extracts that treat skin.

Endless Brow Gel Pen in Light, Medium and Deep ($11 each)
Get perfectly polished brows with these hybrid-formula pens. The unique gel texture makes it easy to fill in sparse areas, define and tame unruly brows. The waterproof formula glides on effortlessly and stays on endlessly, providing a naturally enhanced brow look.

Mattelustre Lipstick ($12 each)  
Mattelustre is the latest in rich matte lipstick. This multi-tasking, long-wearing formula conditions, plumps and protects lips while providing intense colour. Formulated with peptides, hyaluronic acid and vitamins C and E, all 11 shades create fuller, smoother looking lips. Available in Bitten Rose, Classic Red, Coral Red, Honey Bare, Peach Blossom, Petal Pink, Plum Berry, Plump Pink, Pure Fuchsia, Raspberry Blush and Rose Naturelle.

Natural Contour Powder ($20)
This super-silky powder effortlessly contours the face, sculpting and shaping features to perfection. Sweep the matte, super-natural shade underneath cheekbones, under the jawline, down the sides of the nose and into the crease of the eye to create the most natural effect. The formula is packed with peptides, a multi-vitamin complex, plus aloe vera, super fruit and coffee extracts to further enhance and nourish the complexion.

Endless Silky Eye Pen: New Shade – SlateGrey ($12)
The award-winning, hard-working liner gives a super-longwear, no-smudge, no-budge line that glides on effortlessly. The preservative-free and hypoallergenic formula is suitable for even the most sensitive eyes, and the intensely pigmented pencil is now available in chic and universally flattering deep grey.

Mesmerizing Mineral Palette: New Shades – Aquamarine Dream, Mineral Contour, Amethyst Aura and Opal Glow ($12 each)
The Mesmerizing Mineral Palette boasts a super smooth mineral eye shadow formula that reflects light away from imperfections, while tonal shades enhance eyes’ natural beauty. Six silky color-coordinated shades can be used together or on their own with the included dual-ended applicator, which works as a wand for fast and fuss-free application.

media contact

Lindsay Karn
p: (212) 242-9353