HONG KONG, 2015-9-16 — /EPR Retail News/ — A futuristic new Fortress flagship store has opened in Times Square, bringing Hong Kong consumers the latest technology from new and trusted brands in a high-tech hub where they can try, buy and browse. Our dedication to innovation is behind this pioneering new store format, which includes more than 2,300 fantastic products and provides Hong Kong’s digitally savvy shoppers with a destination for discovery.
“We know that today’s consumers don’t just want to buy the best and most cutting-edge products, they want to immerse themselves in an interactive shopping experience,” said Fortress General Manager Ms. Clarice Au. “Fortress has always put consumers’ evolving needs at the heart of our innovation, and the new Times Square store is a digital paradise, linking the shopping experience with shoppers’ connected lives.”
Open-plan design promotes interaction and discovery
Located on the 8th and 9th floors of Times Square, in Causeway Bay, the flagship store embraces the clean lines and minimalist design of some our customers’ favourite brands and products, and the open-plan format encourages shoppers to move easily throughout more than 10,000 square feet of retail space.
The store is divided into lifestyle zones featuring products such as audio-visual equipment, computers and household appliances, sourced from both new and long-established brands and featuring the latest in technological innovation. Shoppers can try out some of our most cutting-edge products, such as camera drones and 3-D printers, with our specialists on hand to guide them.
Customers are encouraged to enjoy the Dolby Surround Sound private cinema in our audio-visual zone, selecting from the latest digital movies and music and soaking up the experience in surroundings that have been finely tuned by Fortress experts to bring out the best of this market-leading equipment. Personal consultations are available in which Fortress specialists can advise and tailor audio-visual set-ups to meet the specific needs of individual customers.
World-renowned chefs will regularly take up guest cooking spots in the Fortress multi-purpose kitchen zone, which is configured to give consumers a real sense of how products will feel in the home and fit in with their lifestyles. A vast range of the latest ovens, steamers, refrigerators and other kitchen appliances are installed in a way that makes browsing and comparing a pleasure. And, if shoppers feel like a short break while exploring the new store, they are welcome to enjoy freshly brewed coffee and free Wi-Fi at our Coffee Corner on the 9th floor.
SOURCE: A.S. Watson Group