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Kmart revealed its Fab 15 list of the hottest toys for the 2015 holiday season

HOFFMAN ESTATES, Ill., 2015-9-16 — /EPR Retail News/ — Kmart today revealed its Fab 15 list of the hottest toys for the 2015 holiday season and announced its first-ever Kid Toy Advisory Board – a select group of kids of Kmart associates who will serve as toy experts and holiday toy consultants.

Kmart’s annual Fab 15 toy list includes ridiculously awesome toys and games for kids of all ages and stages. The list, which comprises Kmart-exclusive toys and hot brands like Disney’s Frozen, Star Wars, LEGO®, Barbie™ and NERF®, is carefully curated based on industry trends, input from parents and kids, and more than 50 years of experience in knowing what toys kids love to play with and find under their Christmas trees.

The Kmart Fab 15 list of hot holiday toys includes:

Ages 1-2

Ages 3-5

Ages 6-8

Ages 9+

The new Kmart Kid Toy Advisory Board will tap into toy playing insights that only a kid can provide.

“Our annual Fab 15 list makes gift-giving super-easy, and this year with No Money Down Layaway through Nov. 29, our members can put those hot toys away and pick them up in time for Christmas,” said Simha Kumar, president, children’s entertainment at Kmart.

Holiday Shopping with No Money Down Layaway at Kmart
Now through Nov. 29, Kmart shoppers can place in-demand items across dozens of categories on layaway including toys, home products, apparel and electronics, with no down payment for in-store contracts and only one penny down for online contracts.* Shop Your Way members earn points on layaway purchases, and membership is easy and free. Gift-givers can stay organized by opting to receive payment reminder alerts via text. In addition, members also get $10 off a layaway purchase of $50 in apparel, jewelry and footwear.** For more information on No Money Down Layaway, visit

“One of the best parts of my job is being able to share with my readers and followers the hottest toys kids will want and the deals that parents will love,” said Melissa Garcia, founder and mom. “Kmart’s Fab 15 list includes hit licensed products and Kmart exclusives.” Garcia is also a personal shopper for Kmart, providing toy recommendations this holiday season to members who sign up with her for free on

Win All Fab 15 Toys with Shop Your Way***
Shop Your Way members can enter for a chance to win all of the Kmart Fab 15 toys at Members will receive additional entries by entering the code FAB15TOYS upon entering the sweeps and will receive an automatic entry by purchasing a Fab 15 toy. Members and customers can shop for any of the items on the Fab 15 list at local Kmart stores nationwide or online anytime at

In addition to the Fab 15, Kmart has hundreds of exclusive toys from brands and characters kids know and love. Kmart has updated its toys website at, where members can easily search a broad assortment of ridiculously awesome toys, games and activities, including sorting by age, category, brand and even individual character. Kmart will also be issuing its annual holiday toy book, which will include this year’s Fab 15, additional Kmart exclusives and a wide selection of on-trend toys for all ages and stages.

For the latest information and deals on the Fab 15 and Kmart’s full assortment of toys, “Like” Kmart on Facebook and “Follow” Kmart on Twitter.

*Offer valid on new layaway contracts through Sunday 11/29/15. No down payment required in store.  One penny down required online for layaway only. All fees nonrefundable. Cancellation fees apply, except Ohio. Layaway requires biweekly payments. Exclusions also apply. See store for details.

**Members get $10 off any Apparel, Footwear and Jewelry purchase of $50 or more on layaway Details: Offer valid in-store and online on new Layaway contracts from 8/30 through 9/19 and10/4/15 through 10/17/2015. Members $10 off any Toys, Sporting Goods, Home and Appliance purchase of $50 or more on layaway or lease Details: Offer valid in-store and online on new Layaway contracts from 9/20 through 10/3 and 10/18 through 10/31/2015. Excludes clearance merchandise, closeout, hot buys, gift cards, non-merchandise, prior purchases, Sears merchandise, Everyday Great Price items, Deal Flash, red-tag special buys, incredible buys, introductory offers, gold-filled jewelry, family jewelry, class rings, concessions, federal or state regulated items, alcohol, tobacco, fuel, items behind the pharmacy counter, prescriptions, partial-paid special order items, Lands’ End, and Scrubology. Online code limited to one-time use only and applies to merchandise marked sold by Kmart only.  To redeem online enter LAYAWAY10 into promo field at checkout. Savings shown in cart. Not combinable with any other offer. Discount given at time of layaway purchase. Savings applied and pro-rated across all qualifying items purchased in addition to the minimum requirements and will be deducted from any refund. Purchase requirement before taxes and after other discounts and must be made in a single transaction. 

***NO PURCHASE NECESSARY. A PURCHASE DOES NOT IMPROVE YOUR CHANCES OF WINNING. Sweepstakes begins on 9/14/15 at 12:00:01 am Central Daylight Saving Time (“CDT”) and ends on 11/21/15 at 11:59:59 pm Central Standard Time (“CST”). Open to legal residents of the forty-eight (48) contiguous United States and D.C., who are at least 13 years of age and Shop Your Way Email members (members who have provided Sponsor with a valid email address and are currently opted in to receiving promotional emails from Shop Your Way at the time of entry). TO ENTER FOR FREE: Go to and log into the “Sweeps” application. Select the Sweepstakes banner, click “Get Started Now” accept the Official Rules and Privacy Policy and follow the on-screen instructions to receive one (1) entry into the Sweepstakes. Odds of winning depend upon the number of eligible entries received. Void in AK, HI and where prohibited. Sweepstakes subject to complete Official Rules available at Sponsor: Kmart Corporation, 3333 Beverly Road, Hoffman Estates, IL 60179.

Sweepstakes ends Saturday, November 21, 2015 11:59:59 PM CST, winner(s) will be notified by email, phone, or newsfeed story at and are subject to verification.

About Kmart
Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:  SHLD), is a mass merchandising company and part of Shop Your Way, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through Kmart offers customers quality products through a portfolio of exclusive brands that include Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company’s website at | Sears Holdings Corporation website at | Facebook:

About Shop Your Way
Shop Your Way® is a free social shopping destination and rewards program offering millions of products, personalized services, and advice. Through a network of retail partners and service providers, members can shop, compare, purchase items and earn points to use on future purchases. Members also enjoy special pricing, exclusive sales, events, access to celebrity brands and sweepstakes. And through the unique social community on members can research and browse products, create wish lists, poll friends and family and even get advice from experts to help choose the products and services that best meet their needs. There is no minimum purchase required for Shop Your Way® members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play. There is no minimum purchase required for Shop Your Way members to redeem points and points can be used toward purchases across countless product categories. Download the free Shop Your Way app available on iTunes or Google Play. By accepting Shop Your Way member benefits and offers, you agree to the Shop Your Way terms and conditions, available at


Brian Hanover
Sears Holdings

Annika Tunberg
Zeno Group for Sears
312-527-2SHC (2742)



Kmart revealed its Fab 15 list of the hottest toys for the 2015 holiday season
Kmart revealed its Fab 15 list of the hottest toys for the 2015 holiday season
EPR Retail News