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CarMax announced expanded relationship with the Denver Broncos

DENVER, 2015-9-21 — /EPR Retail News/ — CarMax, Inc. (NYSE: KMX), the nation’s largest retailer of used cars, today announced an expanded relationship with theDenver Broncos. The partnership includes extensive branding presence within Sports Authority Field at Mile High as well as media, digital and social elements.

“Denver is an important market for CarMax and partnering with the hometown Denver Broncos will allow us to provide added value to our customers and jointly drive brand awareness for both entities,” said CarMax chief marketing officer, Jim Lyski. “As a proud partner of the Denver Broncos, our focus will be to use this partnership to better serve fans by adding value to their relationship with the team.”

CarMax will bring a new consumer promotion to fans this year called The Bright Side of Game Day. Fans are encouraged to post photos on Instagram of how they are enjoying the Bright Side of Game Day using the #BroncosBrightSide for a chance to win a VIP package to a Broncos home game.

Last year, The CarMax Foundation and the Broncos worked together to build a playground at the Rocky Mountain Communities at Garden Court to help bring more than 400 kids in the Denver neighborhood one step closer to having the playful childhood they deserve. On Sept 22, the Broncos will join The CarMax Foundation to build a second KaBOOM! playground to replace 20-year-old play structures at the Tennyson Center for Children, bringing a safe place to play for kids who are survivors of abuse or neglect, or have significant mental health or developmental issues.

“At CarMax, we pride ourselves on giving back to the communities where we live and work,” said Lyski. “Partnering with the Denver Broncos on community efforts is just one way our associates are able to continue making a positive difference in the community.”

“We are happy to announce our expanded partnership with CarMax for the upcoming season,” said Derek Thomas, Denver Broncos director of corporate partnerships. “CarMax shares our focus on providing fans and customers a first-class experience, whether it be at Sports Authority Field at Mile High or at a CarMax store here in theDenver area. We look forward to joining forces on community initiatives to help give back to the Denver community.”

CarMax has had a presence in the Denver market since 2012 and now has a total of four locations: Loveland, Parker, Littleton, and Federal Heights.

CarMax was founded more than 20 years ago to fundamentally change the way car buying is done. CarMax makes the process more ethical, fair and transparent by offering a no-haggle, no-hassle experience and an incredible selection of CarMax Quality Certified vehicles. In addition, CarMax stands behind its vehicles with a 5-Day Money-Back Guarantee and a Limited 30-Day Warranty (60-Day in CT, MN and RI, 90-Day in MA, NJ and NY). CarMax customers can shop for nearly every make and model at CarMaxstores or online at, with prices clearly listed for each of its nearly 50,000 vehicles nationwide. CarMax also takes the hassle out of selling your car by offering fast, commitment free appraisals – the company will buy your car, even if you don’t buy theirs. Shopping at CarMax is truly the bright side of car buying.

About CarMax
CarMax, a member of the FORTUNE 500 and the S&P 500, and one of the FORTUNE “100 Best Companies to Work For” for 11 consecutive years, is the nation’s largest retailer of used vehicles. Headquartered in Richmond, Virginia, CarMax currently operates 153 superstores in 77 markets. The CarMax consumer offer features low, no-haggle prices, a broad selection of CarMax Quality Certified used vehicles, and superior customer service. During the 12 months ending February 28, 2015, the company retailed 582,282 used cars and sold 376,186 wholesale vehicles at our in-store auctions. For more information, access the CarMax website at

Source: CarMax, Inc.

Catherine Gryp
CarMax, Inc.
804.747.0422 ext. 4029

EPR Retail News