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Homebase: sales of fig, olive trees and grapevines on the rise over the last 6 months

MILTON KEYNES, UK, 2015-9-22 — /EPR Retail News/ — It seems holidaying in Europe and enjoying a Mediterranean diet is no longer enough for us – we now want to bring our holidays home and grow our own olives, grapes and even figs.

As well as growing apples and pears more of us than ever before are buying olive and fig trees as well as grapevines to grow in the back garden.

Sales of fig trees and grapevines are up by almost a third (28 per cent) whilst sales of olive trees have risen by a quarter (25 per cent) over the last six months, according to Homebase.

Andrew Dyer, Grow Your Own buyer at Homebase, said: “We have seen a trend towards more exotic varieties of fruit-growing such as olives, figs and grapes. An increasing number of people are holidaying in Europe and choosing a Mediterranean diet and they now want to have a go at growing their own. Our tastes are broader than ever and we like to mix our own favourite British foods with new ones we have discovered and enjoyed on our travels. It’s also a great way of bringing back holiday memories and sharing them beyond just photos and video clips.

“Olives, figs and grapes can all grow well in Britain, even without a continental climate. Growers have had a lot of success with tasty olives, figs and grapes as fresh as they can possibly be because they have not been on a plane before ending up on the dinner plate.”


Note to Editors:

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About Homebase
Homebase is a leading home enhancement retailer with around 58 million transactions a year, selling around 38,000 products for the home and garden. It has 279 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at In the financial year to February 2015, Homebase sales were £1.5 billion and it employed some 17,000 people across the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

SOURCE: Home Retail Group


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