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Homebase among the first businesses to sign up national road safety initiative “Project Pictogram”

Milton Keynes, UK, 2015-9-25 — /EPR Retail News/ — Leading home and garden retailer Homebase (part of Home Retail Group) is among the first businesses to sign up to ‘Project Pictogram’, a national road safety initiative aimed at raising awareness about the four main causes of road traffic collisions and fatalities.

The simple safety ‘Pictograms’ are designed in a recognisable road sign style and will now be displayed on the Homebase fleet.

Fleet back doors provide the perfect place to deliver these key road safety messages, which encourage drivers to be aware of their speed, distractions (such as mobile phones and drinking coffee at the wheel), alcohol or drug impairment and wearing a seat belt.

‘Pictogram’ sticker-sets cost just £2.75 to produce and last the life-time of the vehicle, providing invaluable daily reminders of these easy to change, but potentially lifesaving driver habits.

Hampshire Fire & Rescue Service, who are also supporting the initiative with stickers across their fleet, are  hosting the ‘Project Pictogram’ web-page where full guidelines and artwork files can be downloaded free of charge: .

Dave Clements, Hampshire Fire & Rescue Service explained: “The Primary Authority scheme aims to provide businesses with cost effective risk-reduction solutions. ‘Project Pictogram’ is clearly designed to deliver business profit protection on the roads, as well as the clear human cost benefits for a brand’s customers.”

The Service is encouraging other business, local authorities, driving schools, colleges, sports clubs and community groups to also sign up to the scheme.

Home Retail Group’s Health & Safety Manager, Andy Leigh said: “This is a great low cost initiative that provides a simple reminder of road safety rules that help to keep traffic flowing.”

‘Project Pictogram’ is endorsed by the UK’s major road safety professionals; Road Safety GB, Royal Society for the Prevention of Accidents (RoSPA), Institute of Advanced Motorists (IAM), and is also a finalist in the Brake Fleet Road Safety Awards 2015 for Innovation.


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About Homebase

Homebase is a leading home enhancement retailer with around 58 million transactions a year, selling around 38,000 products for the home and garden. It has 279 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at In the financial year to February 2015, Homebase sales were £1.5 billion and it employed some 17,000 people across the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

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