Lindex takes a new approach and develops recent year’s underwear success Bra-volution with a campaign where the fashion company involves customers to show the underwear collection for spring 2016.
Gothenburg, Sweden, 2015-9-30 — /EPR Retail News/ — The past two years Lindex has involved employees as models to show their new fit concept Bra-volution. The Bra-volution campaigns have been major successes; both in terms of sales but also for the customers, as the clarity in the concept makes it easier for them to find their favorite fit.
We want to inspire even more women to find their bra favorites and this time we do it together with our customers. The campaign’s expression should feel personal and inspiring, and we encourage all women to apply and hope for a great response, says Anne-Kathrine Almark, Marketing Manager at Lindex.
The customers, who are finally selected to participate in the spring campaign, will take part in a unique fashion experience where they will be models for a day.
“The women selected to participate in the campaign will be taken care of by a fantastic team of hair and make-up artists, stylists, and photographers. We want to give them a day out of the ordinary and really make them feel like stars for a day”, says Lena Wall, project manager for the campaign at Lindex.
The campaign and the spring collection will be launched in Lindex stores and lindex.com on the 4th of February.
Check out our film about the campaign here.
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