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Colruyt opens revamped store at Herbettelaan in Anderlecht after a few months of renovation work

Renovated Colruyt Anderlecht (Herbettelaan) reopens on 7 October

Halle, Belgium, 2015-10-9 — /EPR Retail News/ — On Wednesday 7 October, the revamped Colruyt store opens at Herbettelaan in Anderlecht after a few months of renovation work. The store was expanded, revamped into a new-generation Colruyt store and it received a brand-new butcher’s department.

New-generation store

Colruyt regularly renovates its stores to make them more efficient and to make shopping for customers more pleasant“, store manager Didier Delfosse explainsFor instance, at the fresh market we replaced the plastic flaps with an air curtain. When making renovations, we always aim at simplicity and the lowest costs, as our customers expect from us.”

Larger fresh market and new butcher’s department

The store was enlarged by one fifth. Didier Delfosse: “This allowed us to enlarge the fresh market, add three check-out points and make the aisles wider. As a result, customers can shop more smoothly. And in the basement car park, they can find room for their car thanks to extra parking places.”

Colruyt Anderlecht (Herbettelaan) also has a brand-new butcher’s department. Head butcher Olivier Quarin: “Our customers have a nice overview of the range of meat, cold cuts and salads. And they can see our butchers at work in an open workshop. Customers can easily talk to them if they have questions or special orders.”

Collect&Go: Colruyt shops for the customer

The Collect&Go pick-up point at Anderlecht has been enlarged and is located in the store’s basement car park. “Collect&Go is the handy service of Colruyt to shop for the customers”, the store manager explains. “They send us their shopping list online or with their smartphone, and we have their products ready at the pick-up point on the day and at the time of their choice. This is a handy service, and they save time!”

Special open evening

From Wednesday 7 October, store manager Didier Delfosse, head butcher Olivier Quarin and their 64 employees will be on hand to welcome their customers at the new Colruyt Anderlecht (Herbettelaan).

Didier Delfosse: “The evening before, on Tuesday evening 6 October from 5 to 8 p.m., everyone is invited for a preview of the renovations. During this special open evening, customers will be offered snacks and a drink. Everyone is most welcome!”

For more information, please contact:

– Fabrice Rosier (regional manager) at 02 360 10 40

– Jan Derom (press officer Colruyt Group) at 0473 92 45 10

Practical information:

Colruyt Anderlecht

Maurice Herbettelaan 57
1070 Anderlecht

Opening times:

Mon-Sat:  8.30 – 20.00
Fri:  8.30 – 21.00

Open evening:
Tuesday 6 October from 17.00 to 20.00

Jan Derom
+32 (0)2 363 55 45
+32 (0)473 92 45 10

SOURCE: Colruyt Group

EPR Retail News