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Colruyt opens newly renovated Avelgem Colruyt store

New Colruyt Avelgem opens on 7 October

Halle, Belgium, 2015-10-9 — /EPR Retail News/ — On Wednesday 7 October the renovated Avelgem Colruyt store will open its doors after a few months of renovation work. The old store was demolished and a new-generation Colruyt store was built instead. In this new store, Colruyt will also test an electronic price labels system.

New-generation store

Colruyt Avelgem has been revamped into a new-generation store. Store manager Charon Haezebrouck: “Colruyt regularly renovates its stores to make them more efficient and to make shopping for customers more pleasant. At the fresh market for instance, we replaced the plastic flaps with an air curtain, the employees wear comfortable working clothes, etc. When making renovations, we always aim at simplicity and the lowest costs, as our customers expect from us.”

New butcher’s department

The new store is 2,100 m² large. Customers can find a vast range of food and non-food products in all the departments.

For fresh quality meat, they can visit the brand-new butcher’s department. Head butcher Thierry Vanthorre: “Our customers have a nice overview of the range of meat, cold cuts and salads. And they can see the butchers at work in an open workshop. Customers can easily talk to them if they have questions or special orders.”

Electronic price labels

In the new store, Colruyt tests new, electronic price labels with which prices can be adapted automatically. “We had been looking for electronic price labels with which we could display our Red Prices in red”, the store manager explains. “And we found them. With this system we can display the reduced prices even more quickly. And we can work more efficiently. We can thus save a lot of costs, which means we can continue to guarantee the lowest prices.”

Collect&Go: Colruyt shops for the customer

The Collect&Go pick-up point is now located at the store, so no longer on the car park where it was while the store was closed. Store manager Charon Haezebrouck: “Collect&Go is the handy Colruyt service where we shop for our customers. They send us their shopping list over the Internet or using their smartphones, and we have their products ready at the pick-up point on the day and time of their choice. It’s a handy service, and they save time!”

Special open evening

From Wednesday 7 October, store manager Charon Haezebrouck, head butcher Thierry Vanthorre and their 54 employees – 6 more than before – will be on hand to welcome customers at the new Colruyt Avelgem store.

Charon Haezebrouck: “The evening before, on Tuesday evening 6 October from 5 to 8 p.m., everyone is invited for a preview of the renovations. During this special open evening, customers will be offered snacks and a drink. Everyone is most welcome!”

For more information, please contact:

– Yves Demoor (regional manager) at 02 360 10 40

– Jan Derom (press officer Colruyt Group) at 0473 92 45 10

Practical information:

Colruyt Avelgem

Doorniksesteenweg 272
8580 Avelgem

Opening times:

Mon-Sat:  8.30 – 20.00
Fr:       8.30 – 21.00

Open evening:
Tuesday 6 October from 17.00 to 20.00

Jan Derom
+32 (0)2 363 55 45
+32 (0)473 92 45 10

SOURCE: Colruyt Group

EPR Retail News