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Macy’s Rwanda Path to Peace initiative turns 10

Rwandan weavers create special 10-year anniversary designs for sale this fall and holiday

NEW YORK, 2015-10-23 — /EPR Retail News/ — This fall, Macy’s (NYSE:M) is celebrating 10 years of its Rwanda Path to Peace initiative, offering customers special commemorative designs to honor the decade-long partnership. Originally launched in fall 2005, the program affords an opportunity to create economic sustainability and stability for the women weavers of Rwanda impacted by the country’s civil war and genocide, and is now the longest-lasting program of its kind.

“Macy’s Rwanda Path to Peace program was one of the first-ever ‘trade-not-aid’ efforts and is the longest-enduring, impacting thousands of women throughout the country of Rwanda,” said Willa Shalit, co-founder of the program. “This important initiative, in partnership with the Rwandan weavers’ cooperative, Gahaya Links, has enabled women inRwanda to take care of essential human needs, send their children to school, buy health insurance and malaria nets, and to help rebuild their communities. We are so grateful to Macy’s and its customers who have responded with open hearts, so that Americans can directly support peace and prosperity from one continent to another.”

Macy’s Rwanda Path to Peace program brings the age-old art of Rwandan basket weaving to customers in the United States, with product available in select Macy’s stores and on The vibrant colorful baskets range from a classic 9-inch fruit bowl to a 16-inch large statement piece, with retail prices ranging from$30 to $60.

“As an early and dedicated advocate for this program, I am so proud of the decade of work we have been honored to do through our Rwanda Path to Peace project,” said Terry J. Lundgren, chairman and CEO of Macy’s, Inc. “Through this program, Hutu and Tutsi women, representing both sides of a devastating genocide, have come together to weave baskets of peace. From my first visit to Rwanda, my life was permanently changed by the strength of the weavers I met – knowing what they have endured and all they have taught us about courage, forgiveness and grace. I want to thank our customers for continuing to support this effort and for helping us make a difference in the world.”

Macy’s commemorated the anniversary with a special customer event at Macy’s Herald Square in New York City onOct. 20. The in-store celebration featured live musical performances, traditional Rwandan food and a ceremony honoring the women who made this project possible.

For more information about Macy’s Rwanda Path to Peace, visit

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

Source: Macy’s

Holly Thomas, 646-429-5250


Macy's celebrates 10 years of the Rwanda Path to Peace program with commemorative baskets, available exclusively at Macy's, $30 - $60 (Photo: Business Wire)
Macy’s celebrates 10 years of the Rwanda Path to Peace program with commemorative baskets, available exclusively at Macy’s, $30 – $60 (Photo: Business Wire)
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