Tasmania, Australia, 2015-11-10 — /EPR Retail News/ — The travel retailer will enter the Tasmanian travel retail market with a brand new concept, “The Launceston Store” by NewsLink.
The 230m2 retail site will be the only specialty offer in the redeveloped terminal, providing visitors to Launceston a high quality, creative, quintessentially Tasmanian retail offer, in a personalised store environment.
Tailored specifically for Launceston Airport, “The Launceston Store” by NewsLink is the first time the concept will be seen in the Pacific region.
Featuring beautiful graphic imagery, in-store theatre and iconic colour palettes giving a sense of place, The Launceston Store by NewsLink will depict Tasmania’s rich history, vibrant present and exciting future. Offering a dedicated destination store covering both Travel Essentials and Gifts & Souvenirs, it will clearly demonstrate that Launceston is at the heart of Tasmania.
With a strong focus on local produce and the best Tasmanian gifting market, “The Launceston Store” by NewsLink will also feature shop-in-shop tech2go, Travelwell, luggage and wool offers, as well as our gourmet food and wine offer, Icons. This will be inspired by our flagship store in Adelaide Airport, keeping up its reputation as the market leader for gifting of gourmet food & wine in domestic travel retail in Australia.
Paul Ryan, Development Director of Lagardère Travel Retail for Pacific region says of this exciting new development in the Pacific region, “this is a really exciting bespoke development for us in the Pacific region. To enter the Tasmanian market is very much in line with our strategy and vision, and Launceston is a great place for us to showcase our latest concept, “The Launceston Store” by NewsLink. The store is designed to stand proudly as the Heart of Tasmania, and its offer will be new and innovative.
To be selected by Launceston Airport as their Travel Essentials partner of choice is extremely pleasing, and we are delighted to provide a retail solution to meet the Airport’s clear vision for the retail offer within the terminal redevelopment. We look forward to working with the Launceston Airport team over the coming months to deliver the project.
Launceston Airport General Manager, Paul Hodgen, welcomed the new partnership with Lagardère Travel Retail and praised their innovative Launceston Store concept, saying ‘the store aligns with Launceston Airport’s goal of introducing a greater sense of place, adding a Tasmanian look and feel to the terminal and promoting locally sourced products available for passengers’
The store is scheduled to open prior to Christmas.
Notes to the editor:
About Lagardère Travel Retail
With 3,2 billion euros 100% managed sales in 2014 and a presence in 30 countries, 150 airports and 700 train stations in EMEA, North America and ASPAC, Lagardère Travel Retail is a pioneering and leading travel retail player with global reach. Operating stores in travel essentials, duty free and luxury and foodservice, Lagardère Travel Retail offers a complete range of products and services to satisfy each and every traveler all along his journey. Beyond its three businesses expertise, as a multi-specialist assembler, Lagardère Travel Retail creates value-added opportunities in each location.
In Asia Pacific, Lagardère Travel Retail operates over 300 outlets in 16 airports, supported by professional local teams in Australia, New Zealand, New Caledonia, Singapore, Malaysia, Hong Kong, China and India.
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SOURCE: Lagardère Services ASPAC