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Walmart 2015 Cyber Monday: Mobile firmly established itself as the dominant shopping trend

SAN BRUNO, Calif., 2015-12-2 — /EPR Retail News/ — Statement attributable to Fernando Madeira, President and CEO, Walmart.com.

“Mobile firmly established itself as the dominant shopping trend, for both traffic and sales. Mobile is making up more than 70 percent of traffic to Walmart.com, and now, nearly half of our orders since Thanksgiving have been placed on a mobile device – that’s double compared to last year. Our customers went from previously mostly searching and browsing on mobile, to making purchases at a much higher rate.

“But what was really fun to see were the products that grew the most in popularity from last year. Star Wars toys, 4K HDTVs 50-55”, drones, Xbox One and PS4 video game bundles, iPad Minis and 14-ft. trampolines were among the categories that gained the biggest boost in popularity, and we bought deep in these items to serve customers looking to wrap up those gifts. 2,000 of these and other Cyber Week deals are available on Walmart.com each day through Friday, Dec. 4th.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, we serve nearly 260 million customers who visit our 11,504 stores under 65 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2015 revenue of $486 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

SOURCE: Wal-Mart Stores, Inc.

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