- Zara Home Australia chosen as the Inditex Group’s début e-commerce platform in the Southern Hemisphere
- The product catalogue available at www.zarahome.com includes home textiles from sheets and towels to tablecloths as well as a selection of furniture, dishware, cutlery, home decoration objects and gifts
- The online milestone coincides with the opening of the chain’s #500 store in Sydney, its first in this city and second in Australia
- The new establishment, a flagship store spanning 480m2 in Pitt Street Mall, will showcase the firm’s newest store image
- The design teams will launch two collections a year, tracking all the latest trends, and the store will be stocked with new items twice weekly
Arteixo, Spain, 2015-12-4 — /EPR Retail News/ — Zara Home, the Inditex Group trademark devoted to homewear and home decor, is due to launch its online platform in Australia (www.zarahome.com) on 3 December.
This launch marks the start of Inditex’s e-commerce operations in the Southern Hemisphere. This move emulates the decision taken back in 2007 to use Zara Home as the first Group retail format to spearhead online sales. The rollout of Inditex’s first virtual store in Australasia coincides, moreover, with the opening of the chain’s 500th establishment, namely a 480m2 flagship store in Sydney’s Pitt Street Mall.
The product catalogue available at the new online store includes home textiles from sheets and towels to tablecloths as well as a selection of furniture, dishware, cutlery, home decoration objects and gift items; in short, all the same products as are available in the physical stores.
The e-commerce platform will also be configured for the chain’s official app which is available in iOS and Android format. www.zarahome.com users will be offered new items weekly and monthly lookbooks and videos with all the latest trends.
To celebrate its arrival in Australia, all orders placed online during the first week following the launch will enjoy free delivery.
Zara Home store #500
In parallel to the arrival of www.zarahome.com in the Australian market, the Inditex Group’s homeware chain will inaugurate its 500th store in Sydney’s Pitt Street Mall. The new establishment, a two-storey flagship store spanning 480m2, will accommodate all of the brand’s collections, including the Zara Home Kids line.
The establishment will showcase an innovative store design, in keeping with the newest Zara Home image being deployed worldwide. The architecture team has sought to respect the building’s original façade, which is punctuated by characteristic gold logos and white lattice anagrams on the windows.
The store combines a vanguard and elegant design with a penchant for simplicity and respect for nature, as is evident in the materials used. The neutral colour palette, the use of chestnut timber and marble floors which echo mother-of-pearl are some of the hallmark traits of this new Zara Home store in Sydney.
As with the rest of the Zara Home stores around the world, the Sydney store will launch two collections a year. To this end, the design teams will present ideas which pick up on the latest trends each season. In parallel, the product range will be refreshed with new items twice a week.
About Zara Home
Zara Home is the Inditex Group chain specialised in homewear and home decor. Its collections take their inspiration from the latest fashion trends and materialise in a catalogue encompassing home textiles, such as bedding, towels and tablecloths, as well as furniture, dishware, cutlery, ornaments, gift items, loungewear and a line of bathroom and bodycare products. Since its launch in 2003, Zara Home has grown rapidly and its footprint currently extends to 62 markets, including Australia, with a total of 500 stores.
Moreover, it sells its products online in 22 markets. Underpinned by a team of over 3,500 professionals, the brand offers the latest trends in home decor and fashion every season, restocking and rolling out new products across its store network every week.
Zara Home – the milestones
- 2003 – Zara Home was set up as an Inditex Group retail format in the month of August. By the end of that year it had already opened 26 stores: 22 in Spain, two in Portugal, one in the UK and one in Greece.
- 2004 – Zara Home registered substantial growth in its second year in existence, opening 36 new stores and entering two new markets: Mexico and Netherlands.
- 2005 – The trademark forged ahead with its expansion, opening 48 new establishments and penetrating nine new countries by year-end: Italy, Belgium, Cyprus, Turkey, Saudi Arabia, United Arab Emirates, Kuwait and Andorra.
- 2006 – Zara Home disembarked in France. By October of that year, the Inditex Group store network reached the 3,000 mark as Zara Home opened a new store in Valencia. The brand ended that year with 152 stores worldwide.
- 2007 – Zara Home penetrated four new markets: Qatar, Jordan, Oman and Lebanon. That same year it would initiate online selling in 14 European markets. Sales floor expansion, meanwhile, continued apace, with 52 new store openings.
- 2008 – Zara Home established itself in four new countries: Romania, Malta, Bahrain and Morocco. That year it also inaugurated a flagship store in Saint Petersburg (Russia) in a neoclassical building on the city’s emblematic Nevsky street, with new openings that year tallying 35.
- 2009 – Zara Home opened the doors of its first ‘eco-efficient’ store, on Portal del L’Angel street in Barcelona. It was the first European establishment to obtain LEED certification, endorsing compliance with the most stringent sustainable building standards. It also opened its first store in Poland that year and ended 2009 with 22 new openings.
- 2010 – Zara Home unveiled a flagship store in Milan (Italy), on Piazza San Babila. That same year, a total of 27 new stores opened their doors for the first time.
- 2011 – The homeware brand opened its maiden store in Asia: in Peking. In November of that year, Zara Home celebrated its #300 store opening when it opened a flagship store in the heart of A Coruña (Spain).
- 2012 – Zara Home chose Sao Paulo for its first store in Brazil. That year it also penetrated four new markets: Colombia, Peru, Guatemala and the Dominican Republic. 2012 was also marked by the inauguration of the chain’s e-commerce platform in the US.
- 2013 – The brand celebrated its tenth anniversary with store openings in 11 new markets: Canada, Honduras, Hong Kong, Indonesia, Japan, Kazakhstan, Panama, Thailand, Taiwan, Sweden and Uruguay. And it opened two new flagship stores: one on Paris’s Champs Elysees and one on Barcelona’s Paseo de Gracia.
- 2014 – Zara Home rolled out its online platform in Mexico and Russia. The chain’s bricks & mortar presence was extended to encompass South Korea, Hungary and Algeria.
- 2015 – Having docked in Australia (Melbourne in February and Sydney in December), Chile, Austria and Switzerland, Zara Home has extended its physical reach to 62 markets, ending the year with 500 stores worldwide. It also initiated online sales in Australia, thereby spearheading the Inditex Group’s e-commerce strategy for the Southern Hemisphere.
For any press request please contact with:
Communication and Corporate Affairs Division
Edificio Inditex
Avda. de la Diputación s/n
15143 – Arteixo
A Coruña – ESPAÑA
Tlf: +34 981 185 400
Fax: +34 981 185 544
comunicacion@inditex.com
SOURCE: Inditex Group
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