PARIS, 2015-12-15 — /EPR Retail News/ — Reflecting its longstanding commitment to the environment, Veuve Clicquot has invented a new 100% recyclable packaging. The groundbreaking Naturally Clicquot box is made using…grapes! This latest eco-responsible innovation follows two previous generations of biodegradable Veuve Clicquot boxes.
Veuve Clicquot has since 1990 worked continually to reduce its carbon emissions and waste. This mindset led the House to invent 100% recyclable packaging. Made from potato starch, the first containers developed in 2013 and 2014 were pathsetting environmentally-responsible innovations in packaging.
In 2015, Veuve Clicquot unveiled Naturally Clicquot, an exciting new sustainable development initiative that uses a novel material: transformed grape skins from the champagne-making process, mixed with recycled paper. The result is an elegantly discreet champagne container that’s 100% biodegradable and recyclable!
SOURCE: LVMH
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