MALAYSIA, 2016-1-6 — /EPR Retail News/ — SHAH MAIM GCH Retail (Malaysia) Sdn Bhd (Giant) plans to open six new stores and relaunch 28 existing stores nationwide to provide a renewed shopping experience for customers next year.
Among the six new stores to be opened are in Setapak, Kuala Lumpur, ICangar, Kedah; Kota Baru, Kelantan; and Jeneh. Terenggam while the remaining two have yet to be revealed.
Giant operations director Ernest Potgleter said the company has decided to relaunch its stores after receiving complaints from customers that the stores have started to tool outdated.
‘Our customers said we look old. We have to revive the business. The stores have not been refurbished for the past five years and It Is time to give a new look.
“Giant Malaysia listens to customers and the transformation is tailored with the customer in mind, aiming at providing greater value and customer friendly lay out.
“We serve 23 million customers a week. You have to give them what they need and customers these days are very demanding. We have to be cheaper than other retailers and provide good service, good products and good environment in Giant stores,” he said at the relaunch of Giant Hypermarket Shah Alam, here, yesterday.
Potgleter said Giant spent RM2.5 million in capital expenditure to re-furbish the Shah Aim store and the amount would differ according to the size of the stores.
General merchandising director Lee Slew Mei said the relaunch embraced a change of layout making shopping a one-stop experience for customers.
“Children-related products are put together and We have a dedicated seasonal promotional area. Now, there is a back-to-school pro-motion running for six weeks and all back-to-school retatect products including stationery, school bags and uniforms are in one place,” she said.
At the same time, Lee said Giant has brought in many new ranges including those exclusive for Giant.
We have the O’Fresh range which comes directly from the farms in Cameron Highlands. The vegetables do not go through distribution cen-tres, therefore they are of better quality and the price is also lower,” she said.
Giant announced a special “Re-launch Promotion”, In conjunction with the relaunch of Giant Shah Alam from December 23 to January 31.