Skip to content Skip to sidebar Skip to footer and CVS Health partner with hip-hop duo Kalin and Myles to encourage smokers to quit and CVS Health team up with hip-hop duo Kalin and Myles to encourage young people to create and share handmade cards encouraging smokers to quit

NEW YORK, NY, 2016-1-11 — /EPR Retail News/ — Tobacco use is the leading cause of preventable disease and death in the United States[1] and each year, over 68 percent of smokers want to quit[2]. The more support and resources someone has, the more likely they are to successfully quit smoking.[3]

That’s why, one of the largest organizations for young people and social change, and CVS Health, America’s leading pharmacy company, have teamed up for Quitters Always Win, a national campaign that asks young people to create heartfelt, handmade cards to encourage family, friends and neighbors who smoke to quit as their New Year’s Resolution.

Because quitting smoking is one of the most common New Year’s resolutions that people attempt to make, and often fail at, Quitters Always Win attempts to provide the extra encouragement and resources that people need to accomplish their goal.

Young people can sign up at and will receive resources they can include in their card. Young people who sign up and upload a photo of their card will have the chance to win a $5,000 scholarship.

“This campaign is a great way to start the year off right and help people achieve their New Year’s resolution to quit smoking,” said Naomi Hirabayashi, Chief Marketing Officer at “Young people love crafting and care about the health of their loved ones. Quitters Always Win gives people who want to quit the extra support they need to help them successfully quit smoking.”

Hip-hop duo Kalin and Myles recorded a public service announcement to encourage their fan base, the KAMFAM, and young people across the country to join the campaign. The duo recently released their self-titled full-length debut album via Republic Records to all digital retailers. Upon release, the album vaulted to the Top 10 of the iTunes Overall Top Albums Chart.

”We’re so excited about this partnership with to extend our commitment to help people lead tobacco-free lives and reach young people with tobacco-free messaging in unique and relevant ways,” said Eileen Howard Boone, Senior Vice President, Corporate Social Responsibility & Philanthropy, CVS Health. “We know that 7 out of 10 people want to quit smoking, and support from friends and family is one of the most important factors in being successful.”

In 2014, CVS Health became the first, and remains the only, national retail pharmacy to eliminate the sale of cigarettes and tobacco products from its stores.

For more information about Quitters Always Win, visit

To view the PSA, visit:

About makes the world suck less. One of the largest global orgs for young people and social change, our 4.7 million members tackle campaigns that impact every cause, from poverty to violence to the environment to literally everything else. Any cause, anytime, anywhere.*mic drop

About CVS Health
CVS Health is a pharmacy innovation company helping people on their path to better health. Through its more than 9,500 retail pharmacies, more than 1,100 walk-in medical clinics, a leading pharmacy benefits manager with more than 70 million plan members, a dedicated senior pharmacy care business serving more than one million patients per year, and expanding specialty pharmacy services, the Company enables people, businesses and communities to manage health in more affordable, effective ways. This unique integrated model increases access to quality care, delivers better health outcomes and lowers overall health care costs. Find more information about how CVS Health is shaping the future of health at

[1] The Health Consequences of Smoking—50 Years of Progress: A Report of the Surgeon General.’

​[2] Smoking cessation among self-quitters’

[3] Strategies to Help a Smoker Who is Struggling to Quit”,


Carolyn Castel



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