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CBL & Associates Properties to add home retailer West Elm and Pieology Pizzeria to Friendly Center in Greensboro, NC

CHATTANOOGA, Tenn., 2016-Feb-10 — /EPR Retail News/ — CBL & Associates Properties (NYSE: CBL), Inc. announced plans to add home retailer West Elm at Friendly Center in Greensboro, NC, as part of a new 12,709-square-foot self-development project. West Elm will occupy approximately 9,000 square feet of the total expansion, which also includes Pieology Pizzeria and an additional soon-to-be-named retailer.

“We are excited to announce the expansion of Friendly Center and the addition of West Elm,” said Stephen Lebovitz, president and chief executive officer, CBL & Associates Properties, Inc. “West Elm will not only enhance the center by delivering a great retail name, but also demonstrates our commitment to investing in the property’s continued growth.”

West Elm’s location at Friendly Center will be the first in the CBL portfolio, joining other top Friendly Center exclusive names such as lululemon, Anthropologie and Altar’d State. The addition of West Elm underscores CBL’s commitment to bringing high-end, new-to-market retailers to centers. To support this initiative, CBL has appointed Laura Farren to the newly created position of National Director – Premier Accounts. In this role, Farren cultivates new partnerships with leading retailers to ensure that CBL’s portfolio continues to deliver the best in today’s retail to our customers.

The new development is located between Anthropologie and Whole Foods, facing West Friendly Avenue. Construction on the space is currently underway, and both West Elm and Pieology plan to open in fall 2016.

About West Elm
West Elm helps customers express their personal style at home. Headquartered in Brooklyn, NY, the brand opened its first store in 2003 in DUMBO, the neighborhood it still proudly calls home. Everything West Elm does is designed to make an impact, from its commitment to Fair Trade Certified, local and handcrafted products to its community-driven in-store events and collaborations. Mixing clean lines, natural materials and handcrafted collections from the U.S. and around the world, West Elm creates unique, affordable designs for modern living. The brand operates 87 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. West Elm is part of an active community on Facebook, Instagram, Pinterest, Twitterand YouTube, and is a member of the Williams-Sonoma, Inc. portfolio of brands.

About Pieology Pizzeria
Using only the freshest ingredients along with signature sauces and crusts, award-winning Pieology Pizzeria offers hand-crafted, personally-inspired pizzas in unlimited flavor combinations that are stone oven fired in less than three minutes. The recently introduced customizable salad program is available at select locations with plans to roll out chain wide in 2016. Founded in 2011 by Carl Chang, Pieology was created from the simple idea to turn America’s most crave-able food into an affordable and interactive experience. The mission of Pieology Pizzeria is to inspire individual creativity in a positive atmosphere where guests can gather with family and friends, while enjoying their delicious pizza creations. Along with providing great food and a memorable dining experience, Pieology is committed to making a positive difference in the communities it serves, one pie at a time. Recently named the #1 Fastest Growing Chain by Technomic, Pieology is steadily expanding its U.S. footprint, with commitments throughout the country in various stages of development. For more information, visit, and follow us on Facebook, Twitter and Instagram.

About Friendly Center
Friendly Center and The Shops at Friendly Center is a complete lifestyle shopping, dining and entertainment experience featuring Anthropologie, Apple, Ann Taylor, Banana Republic, Brooks Brothers, Chico’s, J.Crew, LOFT, Soma Intimates, White House|Black Market, and restaurants including BRAVO! Cucina Italiana and Fleming’s Prime Steakhouse & Wine Bar. The complex, which boasts over 1.3 million square feet, is anchored by Belk, Macy’s, Sears, The Grande Cinema, Barnes & Noble Booksellers, Old Navy, Harris Teeter and REI. Friendly Center is located in Greensboro, the heart of North Carolina, which is enjoying a rise in upscale downtown living. The area also benefits from seven local colleges and universities with more than 55,000 college students. For more information, please visit

About CBL & Associates Properties, Inc.
Headquartered in Chattanooga, TN, CBL is one of the largest and most active owners and developers of malls and shopping centers in the United States. CBL owns, holds interests in or manages 147 properties, including 91 regional malls/open-air centers. The properties are located in 30 states and total 84.7 million square feet including 7.0 million square feet of non-owned shopping centers managed for third parties. Additional information can be found at

CBL contact: Stacey Keating, Director of Public Relations, 423.490.8361,

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