Colruyt to open new store in Braine-L’Alleud

Braine-L’Alleud, Belgium, 2016-Feb-17 — /EPR Retail News/ — On Wednesday 17 February a brand-new Colruyt store will open its doors at rue du Jardinier 50 in Braine-L’Alleud, 500 m from the current store.

New-generation store
Colruyt Braine-l’Alleud is a new-generation store. Store manager Laurent Cardoen: “The current store and car park had become too small to offer our customers the best service. It was time to look for a new location. This new-generation store is even more efficient and makes shopping more pleasant for our customers. When making renovations, we always aim at simplicity and the lowest costs, as our customers expect us to.

The new store is built on piles. As a result, it was possible to create a large covered car park. Customers can take the lift or moving walkway to access the store.

Brand-new butcher’s department
The butcher’s department of the new Colruyt Braine L’Alleud has also been completely redesigned. Head butcher Mathieu Sannen: “Our customers have a nice overview of the range of meat, cold cuts and salads. And they can see the butchers at work in an open workshop. Customers can easily talk to them if they have questions or special orders.

Collect&Go: Colruyt shops for the customer
The covered car park of the new store shelters the 175th Collect&Co pick-up point. “Collect&Go is the handy service of Colruyt where we shop for the customers”, store manager Laurent Cardoen explains. “They send their shopping list to on their PC or smartphone, and the Collect&Go team has their products ready at the pick-up point on the day and time of their choice. It’s a handy service, and they save time!

Special open evening 
From Wednesday 17 February, store manager Laurent Cardoen, head butcher Mathieu Sannen and their 29 employees will be on hand to welcome customers again at the new Colruyt Braine-L’Alleud.
Laurent Cardoen: “The evening before, on Tuesday 16 February from 17.00 to 20.00, everyone is invited for a store preview. During this special open house, customers will be offered snacks and a drink. Everyone is most welcome!

For more information, please contact:
–    Johann Denis (regional manager) at 02 360 10 40
–    Hanne Poppe (press officer Colruyt Group) at 0473 92 45 10

Practical information:
Colruyt Braine-l’Alleud
Rue du Jardinier 50
1420 Braine-l’Alleud

Opening times:
Mon-Sat:    8.30 – 20.00
Fri:        8.30 – 21.00

Open house: 
Tuesday 17 February from 17.00 to 20.00

Hanne Poppe
+32 (0)2 363 55 45
+32 (0)473 92 45 10


Colruyt to open new store in Braine-L'Alleud

Colruyt to open new store in Braine-L’Alleud