LONDON, 2016-Feb-18 — /EPR Retail News/ — Daredevil TV presenter Kirsty Gallacher stunned onlookers as she launched the official Sport Relief merchandise, available exclusively from Sainsbury’s, by running across London’s iconic Serpentine Lake, sporting the new Sport Relief t-shirt.
Kirsty took part in the challenge to encourage the Great British public to get involved in this year’s Sport Relief, either by signing up to the Sainsbury’s Sport Relief Games (Friday 18th – Sunday 20th March) or showing their support by purchasing the official Sport Relief merchandise, which includes the official t-shirt, wristbands, deeley boppers and mugs, available now from their nearest Sainsbury’s store.
Shoppers can sign up to the Sainsbury’s Sport Relief Games via sportrelief.com, where they can get involved by either walking, running, swimming or cycling to raise funds for Sport Relief. With over one thousand events at locations throughout the entire UK including the Queen Elizabeth Olympic Park, it’s easy to get involved.
Kirsty Gallacher commented: “As a sports presenter and someone who loves keeping fit, I was really up for taking part and this was definitely a new experience for me; to say it was cold was an understatement.
“When Sainsbury’s asked me to get involved and run across water, I wanted to give it a good go as Sport Relief is all about taking part and doing yourself proud. I have my official Sport Relief kit, including the t-shirt and entries to the Sainsbury’s Sport Relief Games are now open, so it’s easy to sign up and get involved.”
Profits from the sale of Sport Relief merchandise will help make a massive difference to people living incredibly tough lives, here at home in the UK and across the world’s poorest communities. Sainsbury’s is inviting everyone to show their support and to get active, raise cash and change lives.
A spokesperson from Sainsbury’s commented: “It was great to see Kirsty beat the odds, brave the weather and take on this task for Sport Relief. We have been a supporter of Sport Relief since 2006 and are proud to continue to be the official retailer of merchandise. This year we are hoping to make an even bigger difference with a wide range of merchandise available for shoppers to pick up in stores nationwide.
“Entries to the Sainsbury’s Sport Relief Games 2016 are now open and it’s really easy for anyone to sign up to take part with lots of exciting events all over the UK.”
SOURCE: J Sainsbury plc
For corporate press enquiries please contact press_office@sainsburys.co.uk or call 020 7695 7295.
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