- Left-Center Field “PetSmart Patio” Seats People and Dog Fans during “Dog Days of Summer,” Covering 13 Home Games, Launching April 10
- Perfect for Pet Parents to Enjoy America’s Favorite Pastime with Their Best Friends
PHOENIX, 2016-Feb-29 — /EPR Retail News/ — PetSmart, Inc. and the Arizona Diamondbacks are teaming up to create the first-ever season-long dog-friendly ballpark with a dedicated new PetSmart Patio, PetSmart Park and the Dog Days of Summerprogram, where dog-loving fans can bring their dogs to all 13 Sunday D-backs home games in the 2016 season. Pet parents will be able to enjoy America’s favorite pastime with their best friends at Chase Field with exclusive seating, a grassy play area nearby, and the PetSmart adoption spot that will feature adoptable dogs ready to find their forever homes among the D-backs’ fan base.
“We are seeing more and more establishments open up their facilities to pets – whether it’s coffee shops, retail stores, hotels or restaurants. We at PetSmart truly value the time pet parents spend with their beloved pets, and we want to help enrich the experiences they share together – including a baseball game,” said Eran Cohen, chief customer experience officer, PetSmart, Inc. “PetSmart’s home office is based right here in Phoenix, and we are thrilled to partner with the D-backs, our hometown team, on this first-ever ballpark experience with a season-long, dedicated space so fans can enjoy a Sunday ball game with their best friends or even expand their families through pet adoption.”
The PetSmart Patio will be located along the main concourse behind the left-center field wall. The patio area will feature a family-friendly atmosphere with multi-tiered seating that is perfect for groups of humans and canines of various sizes. For each of the 13 Dog Days of Summer held at the D-backs’ Sunday home games, pets can enjoy concessions such as dog-friendly ice cream with toppings like kibble and other pet treats. As part of the Dog Days of Summer ticket package, pet parents will also receive a PetSmart “Doggie Bag,” complete with free items from PetSmart.
Directly behind the PetSmart Patio will be the PetSmart Park – an outdoor and indoor (air conditioned) dog park so even in the heat of the summer dogs can run around and play. The outdoor park will feature a baseball theme complete with a baseball diamond and a grassy outfield – perfect for dogs to explore, play ball with other dogs or find their perfect “spot” to go to the bathroom.
“We are excited to create a unique dog-friendly area of our ballpark and can think of no better way than to partner with Phoenix-based PetSmart,” said D-backs president and chief executive officer, Derrick Hall. “Bark at the Park has always been a popular event at Chase Field, and now we are thrilled to offer fans the opportunity to bring their dogs to our games every Sunday to a new destination designed specifically for them. For many households a pet is an extension of their families and the D-backs are excited to partner with PetSmart to provide a family-friendly atmosphere for all family members, including our canine friends.”
Dog Days of Summer ticket packages are available now for purchase and include a semi-private space with all the necessities for four people and one dog. Each of the 13 home games will feature an MVP — Most Valuable Pup – shout out. Dog adoptions will be a part of the PetSmart Dog Days of Summerprogram with the help of PetSmart Charities’™ and PetSmart’s local animal adoption partners. As one of the nation’s leaders in pet adoption efforts, PetSmart, along with PetSmart Charities, PetSmart Charities of Canada and its more than 3,000 local animal welfare partners across North America together found forever homes for more than 500,000 dogs and cats in 2015 – a record-breaking year.
The first Dog Days of Summer Sunday home game is April 10 when the D-backs take on the Chicago Cubs.
Play ball!
For more information and to purchase tickets for Dog Days of Summer call 602-462-4600.
About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,433 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 450,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.
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Contacts:
Danielle Bickelmann
Golin for PetSmart
972-341-2503
dbickelmann@golin.com
PetSmart Media Line
623-587-2177
D-backs Communications
602.462.6519
Katie Krause
210.279.6793