Abu Dhabi, 2016-Mar-03 — /EPR Retail News/ — The famed Harrogate Water dubbed as the ‘Original British Bottled Water’ is now available in the UAE and across the GCC region. LuLu Group recently signed the deal to sell the premium bottled water through its 123 stores across the region. Harrogate Water Brands currently exports Harrogate Spring, the UK’s No.1 Premium British water, worldwide to countries including China, Russia, Ukraine, Korea and the Caribbean.
Speaking at the launch in Abu Dhabi, Yusuff Ali M.A., Chairman of LuLu Group, said “Since first becoming aware of Harrogate Spring, we have been impressed by its strong British identity and illustrious heritage. We are very excited to be representing the ‘Original British Bottled Water’ and have ambitious plans to launch and introduce Harrogate into many different channels. Our aim is to make Harrogate Spring the No.1 bottled water in our territories. The new diamond bottle and classic design will be recognised by our customers as a premium, quality brand.”
Tony Cain, Chairman of Harrogate Water Brands, said “Our partnership with LuLu will complement our brand strategy as well as fuel our ambition to grow our business overseas. We have quadrupled our production capability, allowing us to expand our offering by entering into new export markets, whilst continuing to service high demand in the UK. LuLu are a great strategic export partner, a multi-award winning business with a wealth of experience, sharing the same vision and values. We are both committed to providing our customers with unrivalled quality and service, operating with respect and integrity.”
Harrogate’s iconic water was voted ‘Best Sparkling Water in the World’ and is the original British bottled water, boasting an extraordinary history dating back to 1571. The distribution deal is part of a significant year of activity for Harrogate Water Brands which includes further expansion of its £8 million state-of-the-art bottling facility, continuing its high-profile sponsorships as the ‘Official Water’ of England Cricket, Ascot and Royal Ascot, as well as investing significantly to support innovation and new product development within key target channels such as export and the global travel sector.
Following a hugely successful 2015, Harrogate Spring saw growth at 30 and achieved recognition for its distinctive ‘diamond bottle’, which was awarded five national and international industry awards for design and packaging.
SOURCE: LuLu Hypermarket, Al