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Miracle Balloon campaign: Rite Aid kicks off its annual fundraising program for Children’s Miracle Network Hospitals

  • Customers Can Support Their Local Children’s Miracle Network Hospital with Purchase of $1 Paper Miracle Balloons
  • Rite Aid Raised $6.3 Million in 2015, Bringing Grand Fundraising Total Since 1994 to More Than $75 Million

Camp Hill, Pa., 2016-Mar-18 — /EPR Retail News/ — Rite Aid’s 22nd annual Miracle Balloon campaign for Children’s Miracle Network Hospitals, a leading nonprofit organization that raises funds for children’s hospitals, is now underway. From now through April 30, Rite Aid customers can support their local children’s hospital by purchasing $1 paper Miracle Balloons at any Rite Aid store. To show appreciation, supporters will receive $7 in coupon offers for a variety of items sold at Rite Aid.

“Thanks to our caring associates, supportive customers and generous supplier partners, in 2015, Rite Aid raised $6.3 million for the 95 local Children’s Miracle Network Hospitals we support across the country,” said Ken Martindale, Rite Aid CEO of stores, president of Rite Aid Corporation and president of The Rite Aid Foundation. “Rite Aid is proud of its longstanding relationship with Children’s Miracle Network Hospitals and we look forward to another successful campaign this year, raising much-needed funds to benefit the sick and injured children in the communities we serve.”

In addition to selling $1 paper Miracle Balloons, Rite Aid associates plan and host a variety of community fundraisers to help raise additional funds including golf tournaments, yard sales, car washes and other special events. Members of Rite Aid’s management team also dedicate a day each summer to washing cars and participating in an obstacle course outside the company’s headquarters in Camp Hill, Pa.

“Rite Aid is a phenomenal partner in our efforts to raise funds and awareness for children’s hospitals. As charities, children’s hospitals rely on donations to provide much-needed equipment, treatments and charitable care for kids,” said John Lauck, president and CEO of Children’s Miracle Network Hospitals. “Support from Rite Aid customers, associates and their supplier partners ensures kids in their communities have the care they deserve.”

Since becoming a partner in 1994, Rite Aid has raised more than $75 million for Children’s Miracle Network Hospitals, making Rite Aid the organization’s sixth largest corporate partner. Funds raised by Rite Aid help to provide pediatric equipment, treatments, research, therapy programs and charitable care benefiting sick and injured kids.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2015 annual revenues of $26.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at

 Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity’s Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, and learn about your member hospital, at and

Source: Rite Aid


Media: Kristin Kellum 717-975-5713

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