Retailer Partners with NEST Fragrances to Raise Awareness and Funds for Child Mind Institute
NEW YORK, NY, 2016-Mar-25 — /EPR Retail News/ — During the month of April, Bloomingdale’s and NEST Fragrances will support the Child Mind Institute with a grant from Autism Speaks generated from sales of NEST’s Blue Garden Home Fragrance Collection.
“Bloomingdale’s is thrilled to partner with NEST Fragrances in supporting autism research through our long-time charity partner The Child Mind Institute,” said Anne Keating, Bloomingdale’s senior vice president of public relations, special events, and corporate philanthropy. “We’ve created an exciting and meaningful partnership that encourages our customers to join the campaign.”
“We are very proud to partner with Bloomingdale’s to support the Child Mind Institute with an Autism Speaks grant to further their important work in the field of children’s mental health,” said Laura Slatkin, founder and executive chairman of NEST Fragrances. “Proceeds from Blue Garden’s sales will help fund a state-of-the-art diagnostic database that will be accessible to scientists around the world to help them in their quest to better understand autism. Partnerships like this are a beautiful thing because when we hold hands together to accomplish a goal, two plus two ends up equaling five.”
Bloomingdale’s welcomes customers to support Autism Awareness Month in store and online:
Light It Up Blue – Bloomingdale’s 59th Street will kick off National Autism Awareness Month on April 1st where the facade of the store on Lexington Avenue will be lit blue in honor of World Autism Day.
NEST Fragrances Blue Garden Collection – Bloomingdale’s and NEST Fragrances will support The Child Mind Institute in the form of a grant from Autism Speaks generated by sales of the Blue Garden Collection during the month of April. The Blue Garden Collection was originally created to support Autism Speaks in 2010 and has blossomed into one of the brand’s most beloved scents. Blue Garden blends blue hydrangea, hyacinth, and forget-me-nots with fresh green notes and a dew drop accord and is available in luxury scented candles in three sizes, a reed diffuser, liquid soap and hand lotion.
In Store Activations – Bloomingdale’s created National Autism Awareness Month outposts for customers to shop the Blue Garden Collection at select Bloomingdale’s locations: 59th Street, Boca Raton, Aventura, Medinah, Palm Beach Gardens, Chestnut Hill, White Plains, San Francisco, Roosevelt Field, Sherman Oaks, Chevy Chase, and South Coast Plaza as well as Bloomingdales.com.
For a full list of in store events, please visit www.bloomingdales.com/events
Contacts: Julia Austin / Curtis Kelly / Suzy Nager Bloomingdale’s National Media Relations
212-705-2439 / 212-705-3911 / 212-705-3657
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 38 Bloomingdale’s stores and 16 Bloomingdale’s, The Outlet Stores, in California, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, and Virginia. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.
About NEST Fragrances
New York City-based NEST Fragrances is a leading designer, manufacturer and marketer of luxury fragrances for the bath, body and home. Founded in 2005 by fragrance authority Laura Slatkin, today NEST Fragrances produces more than 20 home fragrance collections consisting of luxury scented candles in several sizes, reed diffusers, liquid soap and hand lotion. In 2012, the company launched the NEST Fine Fragrances Collection, which today consists of eight fragrances available in eau de parfum sprays and roller balls and luxury body cream. NEST Fragrances products are sold primarily in North America through a growing wholesale customer network of luxury specialty department stores, beauty product stores, boutique stores and spas, and the company’s online flagship store NESTFragrances.com.
About the Child Mind Institute
The Child Mind Institute is an independent nonprofit dedicated to transforming the lives of children and families affected by mental health and learning disorders. Our teams work every day to deliver the highest standards of care, push the science of the developing brain and provide empowering resources for parents, professionals and policymakers. Together with our supporters, we help kids reach their full potential in school and in life. The Child Mind Institute does not accept funding from the pharmaceutical industry. Learn more at childmind.org.