LONDON, 2016-Apr-22 — /EPR Retail News/ — POP is about a mindset rather than an individual woman. Bold. Authentic. Irreverent. In celebration of the launch of her new fragrance, POP, Stella McCartney launches the POP capsule collection with designs inspired by the free spirited attitude of the young women who wear it; a new generation of girls who are coming into their own and are about to POP. The spirit of POP is also echoed in the campaign and video that supports the launch, which celebrates friendship and doing things your own way. The campaign stars four creative talents who are strong on their own, but even stronger together, girls that represent today’s new generation of determined women, and embody a modern liberated approach to beauty.
Included in the collection are iconic Stella McCartney designs; the Elyse shoe and the Falabella bag, as well as a t-shirt, scarf, sunglasses and key rings. Each piece of the collection echoes the minimalist bottle design and vivid pink tones of POP. The playful cat eye sunglasses and the mini cross body Falabella in hot pink both feature the signature chain hardware in a tonal pink. The Elyse shoe with sustainable wood platform features metallic pink stars that mirror the shade of the POP bottle’s medallion cap. The t-shirt and the scarf are adorned with the POP medallion motifs in varying shades of pink. Two different plexi key chains, a Stella McCartney medallion and a neon laser cut” POP” complete the collection.
The POP collection will be available in stores from April 7that select Stella McCartney boutiques and www.stellamccartney.com
About Stella McCartney
Stella McCartney is a 50/50 joint venture partnership between Ms. Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are available through 49 other free-standing stores including London, New York, Los Angeles,
SOURCE: Stella McCartney Ltd
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