- In addition to 850 offers on consumer goods and 300 for household products
- Preparations being undertaken for the selected items by the ministry of economy and commerce
QATAR, 2016-Apr-26 — /EPR Retail News/ — In the framework of its annual commitment to present generous offers that satisfy customers during the holy month of Ramadan, Al Meera Consumer Goods Company (QSC), yesterday, announced its distinctive offers for Ramadan for the year 1437 AH, which is based on selling 1437 consumer goods at cost price, in honor of the Islamic Year 1437. The offer’s coming into effect will be announced within days and will continue until the end of the holy month at all of Al Meera branches in the country through various shelf tags that indicated the products at cost – in the context of Al Meera’s pursuit to provide the best and highest quality and most attractive products to all customers according to the highest standards in shopping and food safety.
Exceptional Offers
Al Meera has also begun, in coordination with its local suppliers, working on providing the largest possible number of offers on consumer products, which will reach around 850 items, in addition to approximately 300 deals on household and kitchenware items.
Working with the company’s overseas suppliers is also underway, to import the best products and to provide imported items from the company’s various sources, prior to the holy month, such as Turkey, Thailand, Vietnam, the United States and the United Kingdom, among others.
In order to facilitate the shopping experience during the offers month, Al Meera will also put shelf tags on items to be determined by the Ministry of Economy and Commerce, with the aim of making shopping a pleasant trip characterized by the convenience and speed, with appropriate arrangements made for an attractive presentation of the items, per category.
In an effort to translate its motto of being everyone’s “Favourite Neighbourhood Retailer”, Al Meera will work on providing adequate quantities of “Tamween” items for Qatari nationals at 31 branches of the company’s shopping centers in the country’s various regions.
Commenting on the special offers during the holy month, Dr. Mohammed Nasser Al Qahtani, Deputy Chief Executive Officer of Al Meera, said during a press meeting at the company’s headquarters:
“The strategy followed in Al Meera is based on a constant search for ways to boost our engagement with consumers and providing the best for them and for society as a whole. This year, as every year, we are keen to provide the consumer with the best offers during the holy month of Ramadan. And this year, we wanted the offer to have a different taste, as we are pleased to allocate 1437 products at cost price, in honor of the year 1437 AH, which is the least we can provide to all segments of society that continue to grant Al Meera their confidence in all that it offers.”
He added:
“The holy month of Ramadan is a time best suited for standing together and strengthening ties with members of the community through the provision of huge deals, exceptional prices and careful planning in every branch of our branches, and are keen to continue gaining customers satisfaction and strive to provide the finest products at competitive prices in all seasons and circumstances.”
Social initiatives
In parallel with its open handed initiative at branches and sales operations, Al Meera continues to support strides aiming to help achieve food and health safety. Al Meera has signed a Memorandum of Understanding (MoU) with the Ministry of Public Health (MPH) and Weill Cornell Medicine-Qatar (WCM-Q to implement a public health awareness campaign, through the provision of a wide range of nutrition information to aid in selecting a healthy and balanced diet, via posters displayed in a number of Al Meera branches. The company is working hard with its partners to launch the project before the holy month.
Moreover, Al Meera will not hesitate to support campaigns that introduce some chronic diseases or ones that require raising awareness about, such as “diabetes,” “obesity” and others, through the provision of suitable spaces to host such events to educate Al Meera patrons about healthy lifestyles that must be adopted on a daily basis, especially during the holy month of Ramadan.
In the same context, and pursuant to the achievement of the principle of social solidarity, Al Meera, in collaboration with the Ministry of Labor, Social Affairs and Administrative Development’s Family Development Department, will support Productive Families cooperating with the ministry, to create marketing opportunities for productive families at some of the company’s branches prior to the holy month, in support of the marketing and sale of their products. Al Meera is working on studying a project that would install kiosks in some of its shopping centers, to be managed by productive families.
Supporting charitable organizations
Honoring the company’s annual traditions, Al Meera will support Ramadan projects and programs carried out by associations and charitable organizations in the country, along the lines of “Eid Charity”, “Qatar Charity”, and the “Qatar Red Crescent,” according to the resources available. In this context, it is worth mentioning that Al Meera will coordinate with the Ministry of Endowments and Islamic Affairs for the distribution of water and paper tissue during the “Tarawih” prayers at the major mosques in the country during the holy month.
Special offers with partners
Regarding providing more reward options for customers, Al Meera will announce within days, the campaigns and special offers with its partners such as Ooredoo and QNB during Ramadan.
Expansion
In the framework of its commitment to the Qatar National Vision 2030, Al Meera has developed a strategic plan to expand in the Qatari market, where it is currently working on the completion of its plan to establish 14 new branches in various regions of the country. In addition to beginning works at five shopping centers last year in each of North Sailiya (Al Miarad), Leabaib 2, Al Wakra (West), Umm Salal Ali, and Bu Sidra, which are expected to be delivered within the next three months.
Construction agreement with Al Muftah Contracting Company and Al Khayarin Group Contracting and Trading
Recently, the company announced that it has signed contracts with with Al Khayarin Group Contracting and Trading and Al Muftah Contracting Company, to build six new stores in the coming period with a total contract value of QR 238,730,146 – These agreements were made in accordance with the company’s procedures through the tender and auction committee’s recommendation being lead by Dr. Saif Said Al Sowaidi and of course the board of director’s approval.
Al Muftah Contracting Company will handle executive works at each of the branches located in Rawdat Aba El Heran, Azghawa, Leabaib and Umm Qarn, that will be built on a land area of 10,805 m2, 6,311 m2, 17,390 m2 and 10,230 m2 respectively.
On the other hand, Al Khayarin Group Contracting and Trading, will work on establishing two new Al Meera shopping stores in Al Khor and Saileya, on a land area of 15,000 m2 each.
Emanating from its cooperation with national companies and in line with the country’s vision of the development of areas outside of Doha, Al Meera has signed a Memorandum of Understanding (MOU) for the operation and management of two shopping centers, in Fox Hills North and North Residential Villas districts in Lusail City.
Al Meera’s expansion plans also include the opening of new branches that serves students at Qatar Foundation for Education, Science and Community Development, where negotiations are currently underway to sign contracts for the operation of two spaces at student housings (around 80 square meters each), and a space at the Students Center in Education City (approximately 150 square meters).
The company is also negotiating with the “Doha Institute For Graduate Studies”, to operate a supermarket which is approximately 150 sqm to serve the Institute’s students. Not to forget that negotiations are also being undertaken with Qatar Arm forces and Ahmed Bin Mohammed Military College for the inauguration of a branch there.
SOURCE: Al Meera Consumer Goods Company
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