Turin, Italy, 2016-Jul-27 — /EPR Retail News/ —On 19 July, Carrefour Italy opened its latest hypermarket in Nichelino, south-west of Turin. This new retail outlet boasts a broad range of products, as well as numerous services.
This store has a sales area of 7500 m² and is open every day, from 8 AM to midnight.
The architecture of this new hypermarket has been completely designed around customer requirements and stimulates all five senses: the colours of the checkouts and the individual product sections stimulatesight, customers’ sense of smell is stimulated by the freshly-prepared bread and pastries, their touchis stimulated because they can touch all the touch-screen devices in the self-service area of the technology department, their taste is stimulated by the various options they have to taste traditionally-produced products – as well as the dining opportunities afforded by the Terre d’Italia restaurant right in the centre of the store – and their hearing is stimulated by the soothing environment and the ambient music playing in the store.
The new hypermarket has a number of distinctive features: the market area where customers can purchase fresh produce of the best possible quality, the fish counter, which features the very best seafood from Italy as well as overseas, and the butcher’s counter, with meats sourced from extremely carefully selected livestock farms.
The cheese area features some 150 types of Piemunto brand cheese, all made exclusively using piemont milk and subject to strict quality controls carried out by the Piedmont region’s certification authorities.
The Juice Bar, where customers can purchase freshly-squeezed juices, together with fruit salads, is part of the health area which also features organic products and “senza” products (gluten-free, sugar-free, egg free, etc.), as well as vegetarian and vegan products.
Another new feature is the wine cellar, which boasts a broad range of products, including 180 wines – high-quality sparkling wines and champagnes.
New technology enthusiasts can try on clothes virtually using a new digital mirror in the fashion area. Or they can test new mobile technologies in the technology area.
And finally, the Nichelino retail outlet hosts the very first Carrefour Drive in Italy, designed to make the everyday lives of people living in Turin easier.
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