- Olga launches new line of intimate apparel, Olga Flirty
NEW YORK, 2016-Aug-09 — /EPR Retail News/ — PVH Corp. (NYSE: PVH), owner of Olga, a leading intimate apparel brand for curvy and fuller-busted women, introduces Olga Flirty, a collection of bras and panties featuring sexy details like lace and plunging necklines. Bras are available in sizes up to 46 bands and G and H cups, and panties are available up to size 4XL, marking the largest size range offering ever under the brand.The Flirty line launches this month nationwide in select Kohl’s and Macy’sstores and online. Women can join the conversation using #FearlesslyFlirty, as Olga helps women of all sizes feel confident, flaunt their curves and exude a flirty attitude.
“Traditionally, sexy and beautiful bras for full-busted women have been scarce and expensive,” said Les Hall, President of Core Intimates at PVH. “We drew from our decades of experience creating functional intimate apparel to design a collection with a fun, youthful aesthetic that today’s modern, body-positive woman is seeking. Olga Flirty will give more women the styles they want to feel beautiful, confident and ‘fearlessly flirty’ – at an incredible value.”
The collection includes four bra styles – a balconette, deep plunge, deep plunge with lace and an unlined underwire – along with a coordinating panty. Suggested retail price is $45.00 for bras and $12.50 for the hipster panty.
About Olga
At Olga, we have over 70 years’ experience designing beautiful – and functional – intimate apparel for confident, modern women. We realize the Olga woman needs bras and panties that match her lifestyle – but more importantly, provide her with best in support, comfort, fit and beauty. We offer sizes ranging from 34C to 46H to turn women`s wardrobe needs into reality.
About PVH Corp.
With a heritage going back over 130 years, PVH Corp. has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 30,000 associates operating in over 40 countries with over $8 billion in 2015 revenues. We own the iconic Calvin Klein, Tommy Hilfiger, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Ltd.
Press Contact:
Noelle Nocera
Kaplow Communications
(212) 221-1713, nnocera@kaplow.com
Investors Contact:
Dana Perlman
PVH
(212) 381-3502
danaperlman@pvh.com
SOURCE: PVH Corp.
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