- UNIQLO to expand online store offering from 2016 Fall Winter season
Tokyo,Japan, 2016-Sep-02 — /EPR Retail News/ — UNIQLO will offer a more extensive range of online store items from the 2016 Fall Winter season as part of its state-of-the-art Ariake digital distribution project. UNIQLO has already expanded its app for mobile purchases, launched semi-made-to-order items, and started offering customers the option to pick up purchases at their local convenience store. The company is expanding and extending its online ranges as part of its drive to satisfy customer needs. Going forward, the company will continue to introduce new customer-centric services that enhance the enjoyment and convenience of the UNIQLO shopping experience.
■ Broader size range for all products
•Broader size range available online (Men’s XS-4XL, Women’s XS-3XL, Kids’ 100-160cm) UNIQLO has doubled the number of items available online in broad size ranges to include all product items*, This means more UNIQLO customers can enjoy wearing Ines de la Fressange and other collections, as well as clothing previously only available in its large-format stores. Customers can now choose from an impressive 800 sizes or colors of jogger pants and 3,000 items of knitwear, with an expanded choice of leg length now available for the popular jogger pants. The company has also increased the number of small-sized items within its 100-160 cm online kids wear range*.
＊some products excluded
■ New special online-store items
•80 new special online-store items expand the overall online range to be over 1.5 times the size of the biggest UNIQLO global flagship store
•More design and color choice on staple UNIQLO items
With more crewneck and turtleneck variations of popular HEATTECH and knitwear items to choose from, customers can select the perfect item to suit individual styles and taste. UNIQLO also hopes to continue satisfying specific customer demands by expanding its range of customer-driven items such as fine cloth shirts without pockets.
•Products designed for markets outside Japan
Customers in Japan will now be able to purchase UNIQLO products like Ultra Warm Down coats and Ultra Light Down long coats, ordinarily available only in extremely cold climates such as Russia.
•Fresh designs for semi-made-to-order ranges
With the launch of its new fine cloth semi-made-to-order shirt with cutaway collar, UNIQLO customers can choose from among 800 different elements to tailor the perfect fit and style.
Source: Uniqlo