Weddington Way built a digital first, data driven shopping destination distinguished by a virtual showroom that fosters communication and coordination across geographically dispersed bridal parties. The online boutique features exclusive bridesmaid dresses and a curated selection of wedding party gifts, which ship to customers globally.
Weddington Way remains based in San Francisco and will continue to operate under the leadership of founder Ilana Stern, who will report to Sebastian DiGrande, executive vice president, strategy and chief customer officer for Gap Inc. Terms of the transaction are not being disclosed, and the deal does not have a material impact for the company.
About Gap Inc.
Gap Inc. is a leading global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, and Intermix brands. Fiscal year 2015 net sales were $15.8 billion. Gap Inc. products are available for purchase in more than 90 countries worldwide through about 3,300 company-operated stores, about 450 franchise stores, and e-commerce sites. For more information, please visit www.gapinc.com.
About Weddington Way
Based in San Francisco, CA, Weddington Way offers millennials a new way to shop for weddings, featuring an exclusive collection of fresh + modern bridesmaid dresses. Weddington Way designs and manufactures their own dresses – meaning no middle-men, no markups, and styles crafted with detail and intention that you can’t find anywhere else. Weddington Way pioneered a community-centric shopping experience that lets friends shop together online in a virtual showroom. With its technology-first approach, Weddington Way is a breath of fresh air in the wedding planning process. For more information, please visit http://www.weddingtonway.com.
Source: Gap Inc.