Third party data shows 54% of NFL fans use a second screen while Homegating, 70% of NFL fans would rather Homegate than Tailgate
ATLANTA, 2016-Dec-09 — /EPR Retail News/ — First there was Tailgating, then there was Homegating, now Popeyes is recognizing the trend of Socialgating, the ever-increasing presence of that second screen wherever football fans are found. Whether at the game or at home, football fans all over the country are Socialgating with their social media communities of fans, sharing those moments that make the football season.
Sports Business Daily’s Top 20 Most Social Bowls for ’15-16 scored 3.2 million mentions on Twitter, even the ESPY awards describe their best play nominees in terms of how the play went viral. One of those plays was from the Inaugural Popeyes Bahamas Bowl.
“Popeyes has long been a part of football celebrations and we have created our first-ever digital hub as a destination for what we proclaim as the newest trend in football – Socialgating!” said Hector A. Muñoz, Chief Marketing Officer – US. “It was a natural next step for Popeyes, who also sponsors the Popeyes Bahamas Bowl. We know fans love to enjoy our food, especially our wings, during games. Mix that with how much social media allows fans to follow their teams and it’s a perfect combination.”
Third party data aggregated by Popeyes demonstrates the trend. The data is also available in the infographic linked here. Highlights from the infographic include:
- 54% of NFL fans use a second screen (are Socialgating) while watching a game at home
- 18% of fans will be Tailgating
- 70% of fans would rather Homegate than Tailgate
- Data from an hhgregg survey says that 1/3 of Americans are focused on social media at halftime; we say they’re Socialgating!
At FootballIsBetterWithPopeyes.com, Popeyes fans can participate in a series of instant win games, vote on their favorite Popeyes Pick, enter secret keywords found on Popeyes social channels and create the perfect Tailgating party with Popeyes Tailgating Tips. All the while earning points that translate into chances to win the grand prize, a trip to the Bahamas, home of the Popeyes Bahamas Bowl, Weekly Prizes and Instant win prizes!
“Popeyes brings the flavor to any football occasion, and if you’re watching football and enjoying Popeyes, you’re making it even better,” said Muñoz. “We are inviting everyone to join us on the web, on their devices and through their social media platforms while enjoying our Bonafide® Spicy or Mild chicken, our incredible Boneless Wings and everything in between.”
Find Tailgating and Socialgating tips, and register to play by visiting us at FootballIsBetterWithPopeyes.com.
About Popeyes Louisiana Kitchen
Founded in 1972 in New Orleans, Popeyes is a leader in the New Orleans segment of the foodservice industry and is the world’s second largest quick-service chicken concept based on the number of units. As of October 2, 2016, Popeyes had 2,631 operating restaurants in the United States, the District of Columbia, three territories, and 26 foreign countries. For more information, visit the Popeyes Louisiana Kitchen Web site at www.popeyes.com.
Vice President, Brand Communications
Coltrin & Associates (on behalf of Popeyes)
Source: Popeyes Louisiana Kitchen