Newly renovated Colruyt store in Morlanwelz reopens

Halle, Belgium, 2016-Dec-19 — /EPR Retail News/ — On Wednesday 14 November the renovated Colruyt store in Morlanwelz will open its doors after a few months of renovation work. The store has been expanded and restyled into a new-generation Colruyt store: a new refrigeration system in the fresh market, a brand-new butcher’s department… and a Collect&Go pick-up point as well as a DATS 24 petrol station.

New-generation store
Store manager Mathieu Magrone: “Colruyt renovates its stores to make them more efficient and to make it nicer for customers to shop. For instance, near the fresh market we replaced the plastic flaps by an air curtain. When making renovations, we always aim at simplicity and the lowest costs, as our customers expect of us.”

New refrigeration system, better for the environment
Mathieu Magrone: “The store at Morlanwelz is the first Colruyt store with a propane refrigeration system. It helps considerably decrease our greenhouse gas emission. We already tested the system in other Colruyt Group stores such as OKay and Bio-Planet. In time, all Colruyt stores will be equipped with it. Replacing all refrigeration installations with propane or propene systems will result in the reduction of Colruyt Group’s CO2 emission in Belgium by 10%.”

Brand-new butcher’s department
For fresh quality meat, customers can visit the brand-new butcher’s department. Head butcher Christian Lefevre: “Our customers have a nice overview of the range of meat, cold cuts and salads. And they can see the butchers at work in an open workshop. Customers can easily talk to them if they have questions or special orders.”

Collect&Go shops for the customer
Colruyt Morlanwelz now also has a Collect&Go pick-up point. Mathieu Magrone: “Collect&Go is Colruyt Group’s handy online shopping service. Customers send their shopping list to or via the app, and the Collect&Go employees have their products ready at the pick-up point on the day and time of their choice. Handy!”

The latest novelty is the DATS 24 petrol station. “Our services are now complete”, says the store manager. “Thanks to DATS 24, customers can now refuel 24/7 on the store’s site. This is also part of Colruyt Group.”

Special open evening
As from Wednesday 14 December, store manager Mathieu Magrone, head butcher Christian Lefevre and their 43 co-workers will be on hand to welcome their customers in the renewed Colruyt Kortrijk.
Mathieu Magrone: “The evening before, on Tuesday 13 December from 17.00 to 20.00, everyone is invited for a store preview. During this special open house, customers will be offered snacks and a drink. Everyone is most welcome!”

Practical information:

Colruyt Morlanwelz
Chaussée de Mariemont 36
7140 Morlanwelz

Opening hours:
Mon – Sat:8.30 – 20.00
Fri:8.30 – 21.00

Open evening:
Tuesday 13 December from 17.00 to 20.00

André Baudet
(regional manager)
02 345 2345 40

Silja Decock
(press officer Colruyt Group)
0473 92 45 10

Source: Colruyt Group