Saskatoon, SK, 2016-Dec-20 — /EPR Retail News/ — Co-op, one of the largest ag retailers in Western Canada, is partnering with Decisive Farming to provide growers with precision agriculture, crop marketing and data management services.
The partnership allows 125 Co-op Agro Centres to deliver new, high-value services to agricultural customers with Decisive Farming’s leading technology and service platforms.
“It’s a win for us, Co-op and their loyal growers,” said Remi Schmaltz, CEO for Decisive Farming. “Our variable-rate services have a proven track record and Co-op can offer these same services to its growers without capital investment, years of in-field trials or having to build software and apps from the ground up.”
Decisive Farming’s patented flagship product, Optimize RX, uses soil analysis and GIS mapping to help farmers efficiently seed and fertilize their crops, maximizing yield and return on investment. The company’s cloud-based software app, My Farm Manager, connects key service providers, sensors and data, helping users manage and optimize their entire farming operation.
“We’ve built a successful business that shows results for growers. It’s exciting to see this approach expand through the Co-operative Retailing System (CRS), which is also known for delivering results for customers,” said Schmaltz.
Put to the test
During the 2016 growing season, Co-op Grow Team agronomists tested Decisive Farming’s Optimize RX program at eight sites in Western Canada, which provided opportunities for growers and agronomists to become familiar with the program.
“This is an exciting initiative that will enable Co-op Grow Team agronomists to bring advanced soil testing and variable-rate technology to more growers in Western Canada,” said Trish Meyers, Knowledge and Innovation Manager with Federated Co-operatives Limited, which is part of the CRS, along with approximately 200 independent retail co-operatives.
Effective and efficient
During the growing season, Co-op Grow Team agronomists will use Decisive Farming’s My Manager data management software to order precision ag services that provide valuable insights, enabling growers and agronomists to make informed decisions.
This approach allows for high-quality precision ag, crop marketing and data management services to be delivered consistently while keeping everyone informed on progress and results.
With on-farm data provided in near real-time, growers can capitalize on opportunities to farm more efficiently, while providing upstream traceability reporting and improving environmental, social and economic sustainability.
“Together, Co-op and Decisive Farming will provide producers with agronomic solutions that increase both their profitability and long-term sustainability,” said Meyers.
“With the latest precision ag technology and experienced Co-op Grow Team agronomists at their fingertips, western Canadian farmers will be well equipped to grow today and into the future.”