Milton Keynes, UK, 2017-Feb-06 — /EPR Retail News/ — RBS Six Nations kicks off this Saturday and Argos today (02/02/2017) reports a staggering 127 per cent increase in sales across its Philips hue lighting range last week as sports fans get set for a more immersive rugby experience at home.
Philips Hue adds a heightened layer to the sports experience, enveloping viewers in the onscreen action by enabling the lighting to match a team’s colours or by flashing in a team’s colours when they score a try, using apps like IFTTT. Up to 16 million colours are available, meaning those cheering for England can choose bright white, trys for Wales can be set up to flash red, Ireland can turn green and Scotland, France and Italy can also correlate to their own team colours.
The search term ‘hue’ was also up 460 per cent on the Argos website last week* with the Colour bulb B22 Set being the top selling Philips hue product, closely followed by the E27 single colour bulb and the Light strips.
“Philips Hue enhances sports, movies, TV and gaming, using smart lighting to make it feel more exciting or dramatic. With RBS Six Nations kicking off this weekend, our customers are making the most of their home tech to add the drama and adrenaline, similar to the real games.” said Kelly Phillips, Smart Home Buyer at Argos.
Argos’s full range of Philips hue lighting can be found at http://www.argos.co.uk/search/philips-hue/
*Comparing the period of 8 Jan’17-14 Jan to 15 Jan ’17-21 Jan ‘17 to the period of 22 Jan ’17-28 Jan ’17 to 15 Jan ’17-21 Jan ‘17
About Philips Hue
Philips Hue is the world’s leading connected lighting system for the home. With Philips Hue you can control light using your smart device to transform your everyday lighting into an extraordinary experience. Connected home lighting offers infinite possibilities for playing with colours or experimenting with shades of white. Through a vibrant developer program there are more than 600 third-party apps for Philips Hue. The system is transforming how light is used in and around the home to stimulate your senses, light your moments and helps to provide peace of mind when away from home.
From the launch of Philips Hue in October 2012, Philips Lighting has encouraged other companies to develop devices, apps and systems that interoperate with the system. From third-party apps and wearable technology, to internet services and connected home products; Philips Hue goes beyond illumination to provide more than just light – to deliver new experiences where the only limit is your imagination. For more information, please visit www.meethue.com
About Sainsbury’s Argos
Sainsbury’s Argos is a leading UK digital retailer and sells more than 60,000 products under the Argos and Habitat brands. It sells through www.argos.co.uk, www.habitat.co.uk, its growing mobile channels, its 845 stores and over the telephone. Argos Digital Stores and Mini Habitats can also be found in Sainsbury’s supermarkets.
Argos is the UK’s largest high street retailer online and the second most visited website, with nearly a billion website visits a year. More than half of the company’s sales originate online and around 120 million customer transactions take place in its stores each year. Argos offers customers market leading delivery and collection services, including Check & Reserve, Fast Track Delivery and Fast Track Collection which make customers’ lives easier, every day.
Sainsbury’s Argos is part of J Sainsbury plc, a leading retailer of food, clothing and general merchandise and owner of Sainsbury’s Bank. Sainsbury’s commitment to helping customers live well for less has been at the heart of what the company does since 1869. J Sainsbury plc employs 195,000 colleagues across the UK and Ireland whose strong culture and values are integral to driving its success – now and in the future. Our vision is to be the most trusted retailer where people love to work and shop.
Argos press office
0845 120 4365.
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