Milton Keynes, UK, 2017-Feb-06 — /EPR Retail News/ —
This collection is inspired by both Japanese and Scandinavian design principles which embody simple, subtle and calm living. Functional and adaptable design, organic materials and intricate detailing are all qualities that have been captured within this trend. Tactile finishes and natural textures create a de-cluttered, tranquil space which creates a considered, balanced energy for the home. Tones of soothing blue and a highlight of coral-tinted red tones encompass this trend, creating a harmonious colour combination with a base of soft greys. A new print has been designed in-house for this trend, titled ‘Honesty’, an inky blue floral design, is available across bedding, cushions, lighting and curtains.
Furniture pieces are understated and simple in form, the Heart of House Oakington Table comes with four chairs (£499.99) is functional and adaptable to customers’ constantly evolving lifestyles. The pale blonde wood tones captured throughout give a nod to natural materials and keep this trend warm against the textured ceramics and textiles.
Textiles are low key but engagingly intricate. Structured pleats seen on the Heart of House Origami cushion (£11.99) and micro-geometric prints seen on the Collection 12 Piece Purity Dinner Set (£27.99) encapsulate the Purity trend.
Partly transparent and clouded semi opaque glass along with embossed ceramics seen on the Heart of House Textured Storage Canisters (£19.99) are key for this trend and complement the simple furniture forms and well balanced textiles.
The Artisan trend embraces our desire to connect with nature by taking time out and living off-grid. The appreciation of nature, the outdoors and a simpler way of life embodies this trend with a conscious focus on honest material choices, functionality and considered decoration. A rich earthy fruit and vegetable colour palette is lightened for the Spring Summer season via the introduction of flat chalky greens.
Textiles are comfortable and casual and feature. Stand out items from the Artisan collection include a natural bracken and fern leaf print cushion from Heart of House (£12.99) along with a Heart of House Freddie the Fox cushion (12.99). These woodland references paired with russet orange tones create a humble and homely feel.
Furniture items are rustic, authentic and characterful, perfectly illustrated by the new Heart of House Kent Sideboard in Soft Grey (£364.99)
Textured wood, recycled glass and handmade ceramics are paired with woven chunky knits provoking a back to basics feeling with a sense of relaxed elegance.
The Discovery trend takes inspiration from cultures around the world and encapsulates the importance of health, happiness and wellbeing. This global inspired collection embraces a blend of African and South American influences to capture a sense of global tribalism.
This trend mixes both formal and informal style together and the fusion of design influences and use of contrasting pattern combinations creates a collection, which is inspiring, unique and confident.
A refreshing, yet eclectic colour palette runs through this trend, with teal accents and earthy tones working to capture a laid back yet social environment. A stand out piece from this collection is the Heart of House Discovery Bedding set (£42.99) which has an irresistible woven blue striped design that will create distinct style in your bedroom.
Furniture pieces feature dark, rich tones, pops of metallic and polished metals. The new dark Melford range from Heart of House is created from a mix of solid acacia and pine, the Solid Wood Sideboard (£259.99) has a modern handleless design and plenty of storage space inside.
Natural materials and handcrafted pieces work together with textiles that are native in style, featuring monochrome prints and tribal patterns. Standout items from the collection are the Heart of House Ebury Wall Mirror (£49.99), the Heart of House Kasbah Elephant cushion (£11.99) and the Collection Ceres Wire Pendent gold light (£39.99).
The Summer House trend is serene, feminine, relaxed and informal. The soft colour palette features a pale base of pure white, soft grey and muted pastels. This sits alongside accent floral prints and simple elegant furniture which when combined, create a calming summer feeling in the home.
The furniture adopts a timeless, elegant style and the upholstery is comfortable and smart, using refined material choices for a soft clean look. The Heart of House Sherbourne sofa (£689.99) has been designed for comfort as well as style.
Likewise the Harper furniture range from Heart of House, featuring a Harper 3 Door 3 Drawer Sideboard (£429.99) and Harper 2 Drawer Coffee Table (£269.99), is inspired by classic French styling and whilst elegant and feminine, is made from solid pine wood and fully assembled so is hardy and practical.
Textiles are delicate and modern, with a key print for this trend being the ‘Emily.’ The Heart of House Emily Bedding set (£32.99) is a 10% cotton sateen with a delicate edging. Linens, cashmere, crochet and embroidery details paired with hand drawn spring garden floral prints, simple ticking stripes and illustrative calligraphy embody the Summer House trend. Further showcased perfectly by the Heart of House Rene Rabbit Cushion (£12.99), Heart of House Autumn Tufted and Looped Rug (£69.99) and the Heart of House Happiness Cushion (12.99).
Alexei Cowan, Head of Trends at Argos, said: “We want to provide our customers with homewares that are both stylish and trend-led but that can withstand the demands of daily family life. So when designing and searching for new products for the range, both the look and material of products are front of mind for us. We’ve made some stylish and affordable additions to the range this season with detailed designs to bring to life the high quality of the range.
My personal favorite trend this Spring/Summer is the Purity trend, evolved from the incredible popular Scandinavian inspired trends last year. The Purity trend references both Japanese and Scandinavian design principles – keeping it simple, subtle, calm and natural. The desire to eliminate clutter and introduce a considered, balanced energy to the home sets the tone for this trend.”
Take a look at the new Spring/Summer 2017 collection from Argos, available online at www.argos.co.uk, in-store or on the Argos app. Customers can get over 20,000 products how they want, when they want, with free Fast Track collection in-store, same-day Fast Track delivery for just £3.95, or next or named day delivery on furniture and larger items.
Argos press office
0845 120 4365.
Follow the press office team on Twitter – @Argos_news