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IGA announces reach | influence as IGA 2017 Red Oval Partner of the Year

LAS VEGAS, 2017-Feb-16 — /EPR Retail News/ — IGA today (Feb. 15, 2017) announced reach | influence was named IGA 2017 Red Oval Partner of the Year at the IGA Awards of Excellence Brunch on Sunday, Feb. 12 at the IGA Global Rally, held at the Mirage Hotel & Casino in Las Vegas Feb. 10 through 12. Red Oval Partner reach | influence received the award for their outstanding commitment in 2016 to the advancement of the IGA Brand and the independent retailers IGA serves.

Utilizing its extensive experience in the independent channel, reach | influence partnered with IGA in 2013 to achieve a strategic opportunity to leverage the size and scope of IGA for the benefit of IGA independent retailers. IGA Performance Insights, the customized solution created by reach | influence, captures item-level sales data and applies proprietary analytics that enable IGA USA to work with product manufacturing partners to provide incremental, value-added shopper marketing events specifically tailored for IGA retailers. Building on the foundation created by Performance Insights, reach | influence continues to present new opportunities and ideas to improve shopper experience and overall IGA brand value with technology-based promotional concepts. Most recently reach | influence worked with IGA to create and develop IGA Digital Offers, a shopper-centric technology delivering personalized coupons to IGA Licensed Distribution partners and participating IGA stores.

“From the creation of the IGA Performance Insights program to capture item-level sales in 2013, to their current work to establish a shopper-centric solution for delivering personalized coupons online, reach | influence continues to make its mark on the IGA Family,” IGA Chairman Mark Batenic said. “It’s not a stretch to say that reach | influence’s innovative, data-driven approach to technology-based promotional concepts is revolutionizing the way IGA goes to market. But it’s reach | influence’s understanding of the needs and challenges of independent retailers—and the trusting relationships they’ve developed—that make them an invaluable partner to IGA.”

“IGA truly defines family and partnership,” reach | influence CEO Eric Green said. “Being included in the family is a great privilege, being recognized as a partner is an honor, being named Red Oval Partner of the Year, unbelievable.  At reach | influence, we love contributing to the IGA culture of people serving people through the use of data and digital marketing / merchandising solutions.  Thank you to Mark Batenic and all his team for creating such a great organization.”

The Red Oval Family—an alliance of the industry’s premier food manufacturers, service providers and associations—partner with IGA to provide extensive resources that are unavailable to other independents. Throughout the year, Red Oval Partners support IGA retailers and Licensed Distribution Centers in a number of ways, from helping to develop, fund and execute in-store and industry events, to providing insights and services that enable IGA retailers to compete more effectively.

About reach | influence

reach | influence is a retail digital marketing firm focused on powering the shopper experience with the goal of leveraging shopper data to increase sales through a combination of marketing and merchandising programs. reach | influence provides services and insight to independent retailers, wholesalers and CPGs to help them measure marketing efficacy, engage their shoppers and provide a conduit to deliver digital offers. The company’s flagship products, reach | engage and reach | offers, provide shopper facing marketing tools for independent grocery stores in 46 states. For more information about reach | influence, visit:

About IGA

IGA is the world’s largest voluntary supermarket network with aggregate worldwide retail sales of more than $36 billion per year. The Alliance includes nearly 5,000 Hometown Proud Supermarkets worldwide, supported by 29 distribution centers and more than 30 major manufacturers, vendors and suppliers encompassing everything from grocery to equipment items. IGA has stores in 45 of the United States and more than 30 countries, commonwealths and territories. For more information about IGA, visit the IGA consumer website at, or the business site at

Phone: (773) 693-4520
Fax: (773) 693-4533

Source: IGA

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