Essen, Germany, 2017-Feb-25 — /EPR Retail News/ — The British singer Ellie Goulding is one of the few stars to compose their own songs and also perform perfectly on instruments such as guitar, drums and keyboard. She raced to the top of the charts with her contribution to the soundtrack of the blockbuster “50 Shades of Grey” and has been one of the most successful British solo artists in the past decade. With the Star Collection, her first shoe collection, in association with Europe’s largest shoe retailer DEICHMANN, she will also be rocking the shoe world from 1 March 2017.
Singer-songwriter Ellie Goulding impresses not only with her stunning voice but also with her unusual style. This year, she is demonstrating her feel for the latest trends with the choice of an extensive shoe collection for DEICHMANN. “For me, shoes are an indication of what mood you are in. Launching a collection of my own gives me the opportunity to express my style. My collection includes shoes for any occasion – I really can’t decide if I like wearing heels or flats better – I am constantly changing it up “, says Ellie Goulding.
Sneakers, ethnic sandals, heels, wedges, espadrilles or mules – the “Ellie Goulding for DEICHMANN” collection is defined by the motto “Rock your Look”. Here, bright colours, extravagant shapes, individual trims or rock-star studs give the styles that certain something.
The accompanying campaign was shot in London by celebrity photographer Louie Banks, and styling was the task of Cher Coulter, who has already worked with stars such as Rosie Huntington-Whitley, Kirsten Dunst and Demi Moore. The director of the accompanying TV spot was no less than Emil Nava, famous for his creation of music videos for Rihanna, Selena Gomez, Calvin Harris and Ne-Yo.
The “Ellie Goulding for DEICHMANN” Collection will be available from 1 March 2017 in selected stores and in the online shop at www.deichmann.com. Styles cost between €19.90 and €34.90.
Overall, the Collection will be sold in 21 European countries in DEICHMANN Group stores and online shops.
DEICHMANN SE, which has its headquarters in Essen, Germany, was founded in 1913 and is still 100% owned by the founding family. The company is a market leader in the European retail shoe trade and employs over 37,300 people worldwide. Branches are operated under the name of DEICHMANN in Germany, Austria, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Hungary, Italy, Lithuania, Poland, Portugal, Rumania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Turkey and the United Kingdom. In addition, the Group is represented in Switzerland (Dosenbach/Ochsner/Ochsner Sport), the Netherlands (vanHaren) and the USA (Rack Room Shoes/Off Broadway). In Germany, Roland SE is also part of the corporate group. The company is represented in Germany, Austria and Switzerland with MyShoes SE.
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