ST. LOUIS, 2017-Feb-25 — /EPR Retail News/ — “Ciao, Bella! We’re off to Italy!” Yes, that could be you after your next shopping visit to your neighborhood Schnucks. Between Wednesday, February 22 and Tuesday, March 14, 2017, Schnucks’ annual sweepstakes contest, “Taste of Italy,” fills stores with hundreds of authentic Italian products so you can recreate your favorite Italian recipe at home and offers customers the opportunity to win a trip to Italy.
Shop for such authentic Italian foods as DeCecco Pasta, Orti di Calabria Sauce, Ranieri Olive Oil and Monteli Organic Pizza – all of which are imported directly from the old country. Then grab the chance to travel there, by entering at Schnucks.com/TasteofItaly. The “Taste of Italy” grand-prize winner will receive a five-night, six-day trip for two to Rome, Italy. Two customers who enter the “Taste of Italy” contest will receive the second prize: a year of free groceries from Schnucks. 10 customers will each win a $200 Schnucks gift card. The winners will be announced via Facebook the week of March 20.
That’s not all. “Taste of Italy” also includes in-store cooking demonstrations and sampling of Italian cuisine made with Italian products carried at Schnucks. Throughout the three-week promotion, customers will find special deals on authentic Italian brands throughout all Schnucks stores.
“The ‘Taste of Italy’ is our way of bringing customers delicious new Italian foods they may not think of every day,” said Schnucks Center Store Director Chris Mittendorf. “Our buyers have picked some wonderful products directly from Italy and are excited to bring them to our shoppers.”
“It’s great to see a wonderful retailer like Schnucks working in partnership with our Italian Government Agency to share with its customers the culture and taste of true Italian flavors,” Italian Trade Commissioner Chicago Office Matteo Picariello said.
Details of the promotion, in-store demonstrations, samplings, recipes, and more will be included in Schnucks weekly ad as well as posted on the company’s Facebook, Twitter, Instagram and Pinterest pages. Sweepstakes forms with information on how to enter will be available in every store and at the bottom of each receipt. Official rules can be found Schnucks.com/TasteofItaly.
Founded in St. Louis in 1939, Schnuck Markets, Inc. is a third-generation, family-owned grocery/pharmacy retailer committed to nourishing people’s lives. The company takes pride in its community partnerships and gives more than $13 million dollars annually in food to food pantries and more than $1.8 million to not-for-profit organizations through the company’s My Schnucks Card program. Schnucks currently operates 100 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa. Privately held, Schnucks employs 14,000 teammates and is headquartered in St. Louis, Missouri. Follow Schnucks on Facebook at www.facebook.com/schnucks.
The Italian Trade Agency is the government organization which provides the internationalization of the Italian companies in line with the strategies of the Ministry for Economic development. The ITA provides information, support and advice to Italian and foreign based companies interested in “Made in Italy” products and technologies. In addition to its headquarters in Rome, the ITA operates worldwide from a network of 65 Trade Promotion Offices linked to Italian embassies and Consulates, the ITA also works closely with local authorities and businesses. The ITA Chicago office (firstname.lastname@example.org, Twitter @ITAChicago), has partnered with selected major U.S. retailers on promotional activities aimed at increasing the selection of “Authentic Italian” food and wines.
Source: Schnuck Markets, Inc.