MEDFORD, NJ, 2017-Mar-10 — /EPR Retail News/ — ShopRite customers may see some familiar faces on Cheerios boxes when they visit ShopRite stores this month. ShopRite associates will appear on the back of limited-edition Cheerios boxes for their work in helping raise $1.4 million to fight hunger.
The associates earned those spots after joining thousands of other ShopRite associates last September in a friendly competition sponsored by ShopRite and General Mills, the annual ShopRite Partners In Caring Cheerios Contest. With this year’s contest theme,“Fighting hunger from the heart – together we can make a difference,” serving as backdrop, ShopRite associates collected donations at check-out and held events in stores to raise awareness and money to fight hunger.
The month-long fundraising effort by ShopRite associates raised $1.4 million to support regional food banks in communities served by ShopRite stores, and now ShopRite and General Mills are recognizing that dedication and hard work with a prized spot on a special-edition Cheerios box.
Each of the 40 winning ShopRite stores chose two ShopRite associates to be featured on the iconic Cheerios box. The customized cereal boxes, sold exclusively at ShopRite, will be unveiled at in-store celebrations during the month of March. Each winning store will also receive prize money ($3,000 for the top five stores, and $500 for the remaining winning stores) that will be presented to local food pantries chosen by the respective store teams.
“The ShopRite associates featured on this year’s Cheerios box are passionate about fighting hunger and helping people in need in the communities where our ShopRite stores operate. And our associates know that working together as a team to raise money and awareness is the most effective way to make a difference,” said Christine Magyarits, spokesperson for ShopRite Partners In Caring. “Since 1999, $43 million has been donated to local food banks through the ShopRite Partners In Caring program. The Cheerios contest is one of our favorite annual events and highlights our ‘partners’ in the fight against hunger, including our dedicated ShopRite associates, our generous customers, and General Mills, a longtime vendor partner who shares our passion for helping those in need of food assistance.”
David Zallie and his wife Renee, owners and operators of the ShopRite of Medford, above, hosted a special Cheerios box unveiling ceremony at the store on March 8. Their store was the top fund-raising store in this year’s contest.
ShopRite of Medford is among the top 40 winning stores, and selected Jodi Lattiere of Clementon, Beth Ann Peterson of Medford and Susan Schembri of Medford to be featured on 150,000 special-edition Cheerios boxes. The Cheerios box will be unveiled during an in-store ceremony on Wednesday, March 8 at ShopRite of Medford, located at 208 Route 70 East in Medford, at 11:30 AM.
Winning ShopRite stores include:
ShopRite of Berlin, ShopRite of Burlington, ShopRite of Byram, ShopRite of Chews Landing, ShopRite of Clark, ShopRite of Chester, ShopRite of Flanders, ShopRite of Flemington, ShopRite of Fischer Bay in Toms River, ShopRite of Franklin, ShopRite of Glassboro, ShopRite of Greenwich Township, ShopRite of Hackensack, ShopRite of Hoboken, ShopRite of Landis in Vineland, ShopRite of Lawnside, ShopRite of Lyndhurst, ShopRite of Marmora, ShopRite of Medford, ShopRite of Mullica Hill, ShopRite of Newton, ShopRite of Ramsey, ShopRite of Rio Grande, ShopRite of Spotswood, ShopRite of Stirling, ShopRite of Succasunna, ShopRite of West Deptford, ShopRite of Williamstown
ShopRite of Croton in Croton On Hudson, ShopRite of Fishkill, ShopRite of Forest & Richmond in Staten Island, ShopRite of Hylan Boulevard in Staten Island, ShopRite of New Rochelle, ShopRite of Scarsdale, ShopRite of Thornwood, ShopRite of Tuckahoe in Yonkers, ShopRite of Veterans Road in Staten Island, ShopRite of Warwick
ShopRite of Brodheadsville, ShopRite of Morrell Plaza in Philadelphia, ShopRite of Yardley
About ShopRite Partners In Caring
ShopRite Partners In Caring is a year-round, community-based, hunger-fighting initiative that works with more than 50 food industry manufacturers to provide $3 million annually to qualified charitable agencies in New York, New Jersey, Connecticut, Delaware, Maryland and Pennsylvania — all the states where our ShopRite stores operate. Since its inception in 1999, ShopRite Partners In Caring has donated $43 million to more than 2,100 charities. ShopRite Partners In Caring supports emergency food pantries, soup kitchens, homeless shelters, child care centers, battered women’s shelters, senior citizen programs, drug rehab centers, programs for the mentally and physically disabled, after-school programs and other organizations that aid those in need. The ShopRite Partners In Caring Fund was established in 2002 as a component fund of the Community Foundation of New Jersey to accept private donations that help fund its charitable endeavors. For more information or to learn how you can help, please visit www.shopritepartnersincaring.org.
About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the globe. Its brands include Cheerios, Yoplait, Totino’s, Häägen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Fiber One, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., General Mills had fiscal 2015 worldwide sales of US $17.6 billion.
SOURCE: Wakefern Food Corp
Consumer and Corporate Communications