Name change is first in brand’s history; green doughnut will be available March 17
WINSTON-SALEM, N.C., 2017-Mar-14 — /EPR Retail News/ — An apostrophe has never been so fun. And a doughnut has never been so green.
Krispy Kreme Doughnuts is celebrating St. Patrick’s Day in unprecedented fashion by changing the name of its most iconic doughnut to O’riginal Glazed while bringing back its specially formulated green dough. Krispy Kreme’s Green O’riginal Glazed Doughnut will be available for one day only Friday, March 17, at participating shops in the U.S. and Canada.
“St. Patrick’s Day is the perfect occasion to change the color of the Original Glazed®, and our customers love sharing them with family and friends,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts. “What’s even rarer – like finding a four-leaf clover – is altering the name of such an iconic product. We’ve never done it. But in this instance, it’s fun and joyful, just like the holiday.”
Show your friends how you’re going green with Krispy Kreme’s O’riginal Glazed this St. Patrick’s Day using #GreenDoughnuts.
About Krispy Kreme Doughnut Corporation
Krispy Kreme Doughnut Corporation is a global retailer of premium-quality sweet treats, including its signature Original Glazed doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme Doughnuts is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Krispy Kreme doughnuts can be found in approximately 12,000 grocery, convenience and mass merchant stores in the U.S. The Company has more than 1,200 retail shops in 30 countries. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme, and www.Twitter.com/KrispyKreme.
SOURCE: Krispy Kreme Doughnut Corporation
Contact:
Krispy Kreme Doughnut Corporation
Sarah Roof, 336-726-8878
Corporate Communications Coordinator
sroof@krispykreme.com