Walgreens returns as exclusive U.S. retailer of Red Noses, on sale starting April 17, to help end child poverty — one nose at a time
DEERFIELD, Ill., 2017-Apr-18 — /EPR Retail News/ — Red Noses, the iconic symbol of the Red Nose Day cause to end child poverty, are on sale beginning today (17 April 2017) at all Walgreens and Duane Reade stores nationwide, kicking off the six-week charitable campaign. In its third consecutive year as the exclusive retailer of the campaign’s Red Noses, Walgreens is welcoming back Comic Relief’s Red Nose Day with comic cheer and a series of celebrations and fundraising events nationwide in support of Red Nose Day.
From now until June 3, customers can participate and show their support by purchasing a Red Nose for $1, with all profits from all sales benefitting Red Nose Day.*
“Child poverty is a public health crisis that impacts us all, and Walgreens commitment with Red Nose Day is to create urgency and build a movement to help children around the world,” said Alex Gourlay, Walgreens Boots Alliance co-chief operating officer. “Along with other campaign partners, we’re helping to create a unique and powerful opportunity for people and communities to come together to end child poverty. With more ‘Noses On’ opportunities and activities across the country for Walgreens customers and employees, we’re hoping to put some fun into building on the campaign’s success to hopefully exceed our fundraising goals.”
Ride On For Red Nose Day
For the first time, Walgreens will be hosting Ride On For Red Nose Day, two unique cycling experiences, created in conjunction with PeopleForBikes, to challenge bike riders across the U.S. to pedal for children in need. The cycling fundraising initiative includes two parts:
- A fully supported, professional-grade road cycling experience with two routes – the first kicks off on the West Coast in Santa Barbara, Calif. on April 30, rolling into Las Vegas on May 3. The East Coast ride travels from Boston on May 21 arriving in New York City on May 24, just in time to celebrate Red Nose Day on May 25
- A Ride On for Red Nose Day Challenge, in which individuals and groups can commit to riding in their communities to raise funds for Red Nose Day through an online fundraising platform developed for the campaign.
All donations raised during the Ride On activities will benefit the Red Nose Day Fund, and people across the country are encouraged to participate to show their support. To sign up for the challenge and for more information, visit: rideon4rednoseday.com.
“Noses On” Live
To further heighten Red Nose Day awareness, beginning in mid-April, Walgreens employees in select stores across the country will take over Facebook Live with a variety of “Noses On” videos. More than 600 participating employees, also known as “Red Nose Captains,” will complete fun activities on live video, including dancing competitions, singing challenges that Walgreens customers can participate in with employees while wearing their Red Noses, and more. Follow the Walgreens Facebook Page for live updates.
Empowering Through Video
To help launch the initiative, Walgreens, in partnership with VIMBY, a content marketing studio, created a social experiment powered by a series of Red Nose Day videos. The first, “Orange Goes Red,” features a town where the Red Nose spirit is in full force. As newcomers enter the town, they learn how they can make a difference by wearing a Red Nose. The videos also tell various stories about how Red Nose Day benefits its charity partners and enables viewers to track the campaign’s progress.
The Walgreens Impact: Driving Social Responsibility
Red Nose Day has raised more than $1 billion globally since its launch in the UK in 1988. For Walgreens Boots Alliance, a global, pharmacy-led health and wellbeing enterprise, Red Nose Day is an anchor for the company’s goal of supporting health and wellbeing. Walgreens, as part of the Retail Pharmacy USA Division of Walgreens Boots Alliance, raised more than $20 million in the U.S. in 2016, supported through sales of Red Noses, providing funds for nutritious meals, essential medicine, clean water and other vital aid and education-based services to children in the U.S. and across the globe.
Beneficiaries of the Red Nose Day Fund include the Boys & Girls Clubs of America, which provides safe places for children to learn and play after school; Children’s Health Fund, which brings essential medical services to underserved children; hunger relief organization Feeding America; Save the Children, which provides critical early childhood programs, as well as charity: water; Gavi, the Vaccine Alliance; National Council of La Raza; and The Global Fund.
Walgreens Boots Alliance’s corporate social responsibility efforts focus on four key areas: community, environment, marketplace and workplace. For additional information on Walgreens Boots Alliance’s corporate social responsibility efforts, please refer to the recently released 2016 Corporate Social Responsibility Report.
This year, the Red Nose Day campaign will culminate in a night of special television programming celebrating Red Nose Day on May 25 starting at 8 p.m. ET on NBC. For more information on Red Nose Day and how to get involved, visit walgreens.com/RedNoseDay and Walgreens on Facebook, Twitter and Instagram.
About Walgreens
Walgreens (www.walgreens.com), one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ:WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.
About Red Nose Day
Red Nose Day (rednoseday.org) is run by the non-profit organization Comic Relief Inc. (comicrelief.org), a registered 501(c)(3) American public charity. Red Nose Day started in the U.K., built on the foundation that the power of entertainment can drive positive change. Red Nose Day has raised over $1 billion globally since the campaign’s founding in 1988. Red Nose Day launched in the U.S. in 2015 with a mission to raise money and awareness to end child poverty, and has raised over $60 million to date for the cause. Money raised for the campaign goes to the Red Nose Day Fund, which supports programs that keep children in need safe, healthy and educated, both in America and abroad. Since launching in the U.S., Red Nose Day has received generous support from millions of Americans, and many outstanding partners, including Walgreens, NBC, Mars, and the Bill & Melinda Gates Foundation.
* Until June 3, 2017, for each Red Nose purchased Walgreens will donate $0.50 to the Red Nose Day Fund, which supports programs that help children living in poverty in the U.S. and internationally. For more information about the Red Nose Day Fund, visit rednoseday.org. No portion of purchase is tax deductible.
Contacts:
Beatrice Jimenez
212-614-4725
Beatrice.jimenez@bm.com
Calvin Peters
847-315-1232
calvin.peters@walgreens.com
Source: Walgreens