Walgreens kicks off six-week charitable campaign benefitting Red Nose Day

Walgreens returns as exclusive U.S. retailer of Red Noses, on sale starting April 17, to help end child poverty — one nose at a time

DEERFIELD, Ill., 2017-Apr-18 — /EPR Retail News/ — Red Noses, the iconic symbol of the Red Nose Day cause to end child poverty, are on sale beginning today (17 April 2017) at all Walgreens and Duane Reade stores nationwide, kicking off the six-week charitable campaign. In its third consecutive year as the exclusive retailer of the campaign’s Red Noses, Walgreens is welcoming back Comic Relief’s Red Nose Day with comic cheer and a series of celebrations and fundraising events nationwide in support of Red Nose Day.

From now until June 3, customers can participate and show their support by purchasing a Red Nose for $1, with all profits from all sales benefitting Red Nose Day.*

“Child poverty is a public health crisis that impacts us all, and Walgreens commitment with Red Nose Day is to create urgency and build a movement to help children around the world,” said Alex Gourlay, Walgreens Boots Alliance co-chief operating officer. “Along with other campaign partners, we’re helping to create a unique and powerful opportunity for people and communities to come together to end child poverty. With more ‘Noses On’ opportunities and activities across the country for Walgreens customers and employees, we’re hoping to put some fun into building on the campaign’s success to hopefully exceed our fundraising goals.”

Ride On For Red Nose Day

For the first time, Walgreens will be hosting Ride On For Red Nose Day, two unique cycling experiences, created in conjunction with PeopleForBikes, to challenge bike riders across the U.S. to pedal for children in need. The cycling fundraising initiative includes two parts:

  • A fully supported, professional-grade road cycling experience with two routes – the first kicks off on the West Coast in Santa Barbara, Calif. on April 30, rolling into Las Vegas on May 3. The East Coast ride travels from Boston on May 21 arriving in New York City on May 24, just in time to celebrate Red Nose Day on May 25
  • A Ride On for Red Nose Day Challenge, in which individuals and groups can commit to riding in their communities to raise funds for Red Nose Day through an online fundraising platform developed for the campaign.

All donations raised during the Ride On activities will benefit the Red Nose Day Fund, and people across the country are encouraged to participate to show their support. To sign up for the challenge and for more information, visit: rideon4rednoseday.com.

“Noses On” Live

To further heighten Red Nose Day awareness, beginning in mid-April, Walgreens employees in select stores across the country will take over Facebook Live with a variety of “Noses On” videos. More than 600 participating employees, also known as “Red Nose Captains,” will complete fun activities on live video, including dancing competitions, singing challenges that Walgreens customers can participate in with employees while wearing their Red Noses, and more. Follow the Walgreens Facebook Page for live updates.

Empowering Through Video

To help launch the initiative, Walgreens, in partnership with VIMBY, a content marketing studio, created a social experiment powered by a series of Red Nose Day videos. The first, “Orange Goes Red,” features a town where the Red Nose spirit is in full force. As newcomers enter the town, they learn how they can make a difference by wearing a Red Nose. The videos also tell various stories about how Red Nose Day benefits its charity partners and enables viewers to track the campaign’s progress.

The Walgreens Impact: Driving Social Responsibility

Red Nose Day has raised more than $1 billion globally since its launch in the UK in 1988. For Walgreens Boots Alliance, a global, pharmacy-led health and wellbeing enterprise, Red Nose Day is an anchor for the company’s goal of supporting health and wellbeing. Walgreens, as part of the Retail Pharmacy USA Division of Walgreens Boots Alliance, raised more than $20 million in the U.S. in 2016, supported through sales of Red Noses, providing funds for nutritious meals, essential medicine, clean water and other vital aid and education-based services to children in the U.S. and across the globe.

Beneficiaries of the Red Nose Day Fund include the Boys & Girls Clubs of America, which provides safe places for children to learn and play after school; Children’s Health Fund, which brings essential medical services to underserved children; hunger relief organization Feeding America; Save the Children, which provides critical early childhood programs, as well as charity: water; Gavi, the Vaccine Alliance; National Council of La Raza; and The Global Fund.

Walgreens Boots Alliance’s corporate social responsibility efforts focus on four key areas: community, environment, marketplace and workplace. For additional information on Walgreens Boots Alliance’s corporate social responsibility efforts, please refer to the recently released 2016 Corporate Social Responsibility Report.

This year, the Red Nose Day campaign will culminate in a night of special television programming celebrating Red Nose Day on May 25 starting at 8 p.m. ET on NBC. For more information on Red Nose Day and how to get involved, visit walgreens.com/RedNoseDay and Walgreens on Facebook, Twitter and Instagram.

About Walgreens

Walgreens (www.walgreens.com), one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ:WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 10 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,175 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.

About Red Nose Day

Red Nose Day (rednoseday.org) is run by the non-profit organization Comic Relief Inc. (comicrelief.org), a registered 501(c)(3) American public charity. Red Nose Day started in the U.K., built on the foundation that the power of entertainment can drive positive change. Red Nose Day has raised over $1 billion globally since the campaign’s founding in 1988. Red Nose Day launched in the U.S. in 2015 with a mission to raise money and awareness to end child poverty, and has raised over $60 million to date for the cause. Money raised for the campaign goes to the Red Nose Day Fund, which supports programs that keep children in need safe, healthy and educated, both in America and abroad. Since launching in the U.S., Red Nose Day has received generous support from millions of Americans, and many outstanding partners, including Walgreens, NBC, Mars, and the Bill & Melinda Gates Foundation.

* Until June 3, 2017, for each Red Nose purchased Walgreens will donate $0.50 to the Red Nose Day Fund, which supports programs that help children living in poverty in the U.S. and internationally. For more information about the Red Nose Day Fund, visit rednoseday.org. No portion of purchase is tax deductible.

Contacts:
Beatrice Jimenez
212-614-4725
Beatrice.jimenez@bm.com

Calvin Peters
847-315-1232
calvin.peters@walgreens.com

Source: Walgreens

Walgreens VP Skip Bourdo and Christy Gibb of the Comic Relief Board of Trustees rang Nasdaq Opening Bell

DEERFIELD, Ill, 2016-May-31 — /EPR Retail News/ — Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise, rang the Opening Bell this morning at the Nasdaq Stock Market in celebration of Walgreens participation in Red Nose Day. Walgreens, one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance.

Red Nose Day, which is happening today in the U.S., is a chance for everyone to get seriously silly to raise funds and help change the lives of kids who need it most – in the U.S. and around the world. Over the past several weeks and continuing through next week, Walgreens has asked its customers to purchase red noses and other red flair items and wear them today on Red Nose Day, with proceeds benefiting the Red Nose Day Fund.

In honor of the day, Walgreens Corporate Operations Vice President Skip Bourdo and Christy Gibb of the Comic Relief Board of Trustees rang the Opening Bell. Representatives from Red Nose Day 2016 partners NBCUniversal and Mars Chocolate North America also were in attendance.

“We’ve already raised millions of dollars for this year’s event, thanks to our valued customers, supplier partners and particularly our passionate team members who all took advantage of a chance to get seriously silly during this powerful campaign,” said Bourdo.

This year’s Red Nose Day campaign will culminate tonight in a live, two-hour broadcast on NBC from 9-11 p.m. Eastern time. The television special will feature popular comedians, top musicians and Hollywood stars in an engaging mix of comedy, live musical performances and short, compelling films shedding light on the cause. Through the power of entertainment, Red Nose Day raises awareness and money to help kids who need it most at home and around the world. Red Nose Day, in its second year in the U.S., has raised over $1 billion globally in the last 25 years.

Continuing through June 4, Walgreens and Duane Reade locations throughout the U.S. will continue to sell red noses for $1 each and red flair items for between $1-$5.99. Proceeds from red nose and red flair purchases benefit the Red Nose Day Fund***, which supports charities with domestic and international reach aimed at fighting childhood poverty, including Boys & Girls Clubs of America; charity:water; Children’s Health Fund; Covenant House; Feeding America; Gavi, The Vaccine Alliance; National Council of La Raza; National Urban League; Oxfam America; Save the Children; and The Global Fund.

Notes to Editors:

About Walgreens Boots Alliance
Walgreens Boots Alliance (Nasdaq: WBA) is the first global pharmacy-led, health and wellbeing enterprise.

The company was created through the combination of Walgreens and Alliance Boots in December 2014, bringing together two leading companies with iconic brands, complementary geographic footprints, shared values and a heritage of trusted health care services through pharmaceutical wholesaling and community pharmacy care, dating back more than 100 years.

Walgreens Boots Alliance is the largest retail pharmacy, health and daily living destination in the USA and Europe and, together with its equity method investments*, employs more than 370,000* people and has a presence in more than 25* countries. Walgreens Boots Alliance is a global leader in pharmacy-led, health and wellbeing retail with over 13,100* stores in 11* countries. The company includes one of the largest global pharmaceutical wholesale and distribution networks with over 350* distribution centers delivering to more than 200,000** pharmacies, doctors, health centers and hospitals each year in 19* countries. In addition, Walgreens Boots Alliance is one of the world’s largest purchasers of prescription drugs and many other health and wellbeing products.

The company’s portfolio of retail and business brands includes Walgreens, Duane Reade, Boots and Alliance Healthcare, as well as increasingly global health and beauty product brands, such as No7, Botanics, Liz Earle and Soap & Glory.

* As at 31 August 2015 (without subsequent adjustment for business acquisitions or dispositions), including equity method investments

** For 12 months ended 31 August 2015 (without subsequent adjustment for business acquisitions or dispositions), including equity method investments

About Red Nose Day
Red Nose Day (rednoseday.org) is a fundraising campaign run by the non-profit organization Comic Relief Inc. (comicrelief.org), a registered 501(c)(3) public charity. Red Nose Day has raised over $1 billion globally in the last 25 years, and in the UK has become a cultural phenomenon where people across the country come together to have fun, raise money and change lives. Red Nose Day launched in the U.S. in 2015, dedicated to raising money to help children who are most in need, both in the U.S. and in some of the poorest communities in the world. Last year it benefited children and young people in all 50 states and in 15 countries internationally.

Red Nose Day returns this year on 26 May 2016. The day’s events will culminate in a two-hour live primetime TV special on NBC, featuring the biggest stars across comedy, music, TV and film. Funds raised go to the Red Nose Day Fund which distributes the money through programs to keep children and young people safe, healthy and educated. Comic Relief Inc. in the US and Comic Relief UK are independent sister organizations that are joined by their shared vision of a just world, free from poverty and the mission to drive positive change through the power of entertainment.

*** Until June 4, 2016, for each Red Nose purchased Walgreens will donate $0.50; and for each Red Nose Flair item purchased (Beads, Bow Ties, Headbands, Sunglasses, Pens, Mugs, Cups and Hats) Walgreens will donate 10 percent of the purchase price to Comic Relief Inc.’s Red Nose Day Fund, which helps lift children out of poverty in the U.S. and overseas. For more information about the Red Nose Day Fund, visit rednoseday.org. No portion of purchase is tax deductible.

Contact(s)

Walgreens Boots Alliance Media Relations
USA / Michael Polzin, +1 847 315 2935
International / Laura Vergani, +44 (0)207 980 8585
or
Walgreens Boots Alliance Investor Relations
Gerald Gradwell and Ashish Kohli, +1 847 315 2922

SOURCE: Walgreens Boots Alliance, Inc.

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Walgreens VP Skip Bourdo and Christy Gibb of the Comic Relief Board of Trustees rang Nasdaq Opening Bell

Walgreens VP Skip Bourdo and Christy Gibb of the Comic Relief Board of Trustees rang Nasdaq Opening Bell

Walgreens returns as the exclusive retail partner of the second annual Red Nose Day

Red Nose Day’s official retail partner makes more Red Noses available and expands Red Nose Day merchandise to help raise funds to fight kids’ poverty

DEERFIELD, Ill., 2016-Mar-31 — /EPR Retail News/ — Championing everyone’s right to be happy and healthy, Walgreens proudly returns as the exclusive retail partner of the second annual Red Nose Day, helping raise funds to fight kids’ poverty. The campaign’s iconic Red Noses – which people wear in support of the official Red Nose Day on Thursday, May 26 – returned to store shelves at Walgreens and Duane Reade locations nationwide this morning, officially kick starting the nine-week charitable campaign.

Following the sell-out success of last year’s inaugural Red Nose Day, Walgreens is going beyond the nose in 2016 and raising funds through the sale of new Red Flair merchandise, also available nationwide starting today. From red hats and springy novelty headbands to oversized sequin bowties and Red Noses for cars (to name a few), Walgreens is making it even easier for Americans to “Get Seriously Silly” in support of a great cause.

“Helping people live happy and healthy lives is our passion at Walgreens, and participating in Red Nose Day lets us do just that for those who need it most: kids living in poverty in the U.S. and abroad,” said Alex Gourlay, president of Walgreens. “Topping last year’s success is a challenge we’re ready for. We have more Red Noses, new Red Flair and several other fun ways for everyone in the Walgreens family – from our valued customers and vendor partners to our passionate team members – to get involved in this powerful campaign.”

The Return of the Red Noses       
Between now and the official Red Nose Day in May, Walgreens hopes to sell significantly more Red Noses than the 5 million it sold last year. To help meet its goal, Red Noses and Red Flair hit Walgreens shelves two weeks earlier this year, giving Americans even more time to “Get Seriously Silly” in support of a great cause. Starting today and continuing through June 4, Walgreens and Duane Reade locations nationwide will sell Red Noses for $1 each and Red Flair items for between $1-$5.99. Proceeds from Red Nose and Red Flair purchases benefit the Red Nose Day Fund* which supports charities with domestic and international reach aimed at fighting childhood poverty, including Boys & Girls Clubs of America; charity:water; Children’s Health Fund; Covenant House; Feeding America; Gavi, The Vaccine Alliance; National Council of La Raza; National Urban League; Oxfam America; Save the Children; and The Global Fund.

Beyond purchasing Red Noses and Red Flair for themselves, Americans can further support the cause by purchasing Red Noses and Red Flair products for their schools or workplaces, or organize fundraisers in their community. Cash donations can also be made at any Walgreens location.

Walgreens commemorated the return of the laughs and Red Nose Day fun with the help of actor and comedian Ravi Patel (Grandfathered, Masters of None), who helped deliver the first batch of Red Noses and Red Flair to Walgreens shelves in Chicago, the retailer’s hometown. Accompanied by Walgreens team members, Patel arrived at Walgreens flagship store in a Red Nose Day-adorned armored truck. With security in place, a briefcase full of Red Noses and Red Flair handcuffed to his arm and a store full of unsuspecting shoppers, Patel successfully delivered the Red Nose Day fun to Walgreens. The event was captured on film and is posted on the Walgreens YouTube channel.

#RedNose Road Trip & Challenges
Together with Walgreens, Patel will continue the fun online by inviting Americans to “Get Seriously Silly” on social media with weekly #RedNose challenges. Starting today and continuing every Monday leading up to Red Nose Day, Patel will accept the weekly #RedNose challenge from Walgreens with a silly video and task Americans to join in. The challenges include “Share your four-legged friend’s #RedNose look,” “Share your #RedNose Mom & Me Flair selfie,” and “Share your #RedNose landmark photo,” among others. People can share their silliest pictures and videos answering the challenge on Facebook, Twitter and Instagram using the hashtag #RedNose.

Weekly #RedNose challenge videos will be featured as part of a new Walgreens “50 States, 50 Stories” video series to live on Walgreens.com/RedNoseDay. In the series, Walgreens takes Red Nose Day on the road in search of powerful stories showing people both supporting and benefitting from Red Nose Day. The uplifting, fun-filled stories will showcase real people’s charitable Red Nose Day efforts in action across the country.

Walgreens “nose” consumers aren’t the only ones who know how to have fun for a great cause. Later this week, Walgreens executives will issue a Corporate Challenge to colleagues at other companies encouraging them to share funny videos and show America their silly sides. In the coming weeks Walgreens Facebook page will show just how silly corporate America can get to help fight kids’ poverty around the world.

Beyond the Nose
In the UK, Red Nose Day has raised more than $1 billion since it launched over 25 years ago and is an inspiring cultural phenomenon that unites people from all walks of life in the interest of saving and changing lives. The inaugural Red Nose Day event in the U.S. took place last May and raised more than $23 million to help kids in need in America and abroad.

This year, Red Nose Day’s nine-week campaign will culminate in a live, two-hour broadcast on NBC airing on May 26 (9-11 p.m. ET). The Red Nose Day Special will feature popular comedians, top musicians and Hollywood stars in an engaging mix of comedy, live musical performances and short, compelling films shedding light on the cause.

For more information on Red Nose Day and how to get involved, visit walgreens.com/RedNoseDay and Walgreens onFacebook, Twitter and Instagram.

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Media Press Kit is available here: http://walgreens.new-media-release.com/2016_red_nose_day/index.html

About Walgreens
Walgreens (www.walgreens.com), one of the nation’s largest drugstore chains, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 8 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,173 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens digital business includes Walgreens.com, drugstore.com, Beauty.com, SkinStore.com and VisionDirect.com. Walgreens also manages more than 400 Healthcare Clinic and provider practice locations around the country..

About Red Nose Day
Red Nose Day is a fundraising campaign run by the non-profit organization Comic Relief Inc, a registered 501(c)(3) public charity. Money raised goes to the Red Nose Day Fund, which distributes money to organizations whose work helps to achieve Comic Relief Inc.’s vision of a just world free from poverty. The inaugural Red Nose Day in the U.S. was held on May 21, 2015 and raised more than $23 million. Funds raised benefited children in all 50 states and 15 countries internationally through programs addressing literacy, education, healthcare, and nutrition. The second annual Red Nose Day will be held on Thursday May 26, 2016.  The day’s events will culminate in a two-hour entertainment TV special on NBC, featuring the country’s favorite comedians, musicians and Hollywood stars.

Comic Relief Inc. and Comic Relief UK are independent organizations related through their shared vision of a just world, free from poverty; and with the same mission to effect positive change through the power of entertainment. In the UK, Red Nose Day has been going for 30 years and is an inspiring cultural phenomenon that unites people from all walks of life in the interest of saving and changing lives across the globe.

* Until June 4, 2016, for each Red Nose purchased Walgreens will donate $0.50; and for each Red Nose Flair item purchased (Beads, Bow Ties, Headbands, Sunglasses, Pens, Mugs, Cups and Hats) Walgreens will donate 10 percent of the purchase price to Comic Relief Inc.’s Red Nose Day Fund, which helps lift children out of poverty in the U.S. and overseas. For more information about the Red Nose Day Fund, visit rednoseday.org. No portion of purchase is tax deductible.

Walgreens offers additional ways for customers to show support as the nation’s largest drugstore continues to exceed its Red Nose Day fundraising goal

Campaign’s exclusive retailer hits $7million and offers additional ways for customers to contribute before Red Nose Day on May 21and the NBC televised fundraising event

DEERFIELD, Ill., 2015-5-19 — /EPR Retail News/ — With tremendous support from customers across the country, Walgreens has exceeded its goal of raising $5 million through red nose and vendor partner product sales, as well as in-store donations in support of the nationwide fundraising campaign, Red Nose Day. With a limited amount of red noses remaining for purchase, Walgreens is offering additional ways for customers to show support as the nation’s largest drugstore continues to exceed its Red Nose Day fundraising goal.

“Our incredible partnership with the Red Nose Day campaign is one more way that Walgreens can continue to fulfill its purpose  – to champion everyone’s right to be happy and healthy,” said Alex Gourlay, president of Walgreens. “We’re absolutely thrilled to have exceeded our fundraising goal, but the real recognition is owed to our customers and team members who embraced the spirit of this cause and joined us for a good laugh along the way. We hope more people will keep this outstanding momentum going by offering support through the final hours of the campaign.”

The laughter building up to Red Nose Day on May 21 continues, and it’s still easy to get involved in this fun-filled campaign to help lift children out of poverty. Through May 30, Walgreens customers can make donations to support Red Nose Day in-store or by purchasing select products at Walgreens from vendor partners such as Mars, Kraft and Coca-Cola. They also can tune in and donate during NBC’s televised fundraising event May 21 (8-11 p.m. Eastern time).  Customers are even encouraged to get creative, flexing their DIY skills for a personal take on the red nose and take a #RedNose selfie.

Organized by Comic Relief, Red Nose Day has been celebrated in the U.K. for more than 25 years. Red Nose Day’s campaign culminates in NBC’s televised fundraising event in New York City on May 21.  The live, three-hour benefit will feature popular comedians, top musicians and Hollywood stars, featuring an engaging mix of great comedy, live musical performances and short, compelling films shedding light on the cause.

For more information on Red Nose Day including a complete list of the charities the Red Nose Day Fund supports, visitwww.walgreens.com/rednoseday. More information on ways to get involved is available on Walgreens Facebook,Twitter and Instagram sites.

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Media Press Kit is available here: http://walgreens.new-media-release.com/red_nose/

About Walgreens
Walgreens (www.walgreens.com), the nation’s largest drugstore chain, constitutes the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 8 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,232 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens digital business includes Walgreens.com, drugstore.com, Beauty.com, SkinStore.com and VisionDirect.com. Walgreens also manages more than 400 Healthcare Clinic and provider practice locations around the country.

About Red Nose Day
Red Nose Day was created to raise money to help children and young people living in poverty in the United States and some of the poorest communities around the world.  The inaugural Red Nose Day in the U.S. will be held on Thursday May 21, 2015.  The day’s events will culminate in a three-hour entertainment TV special on NBC, featuring the country’s favorite comedians, musicians and Hollywood stars. Money raised will go to the Red Nose Day Fund, a program of Comic Relief, Inc., a registered 501(c)(3) public charity.  The Red Nose Day Fund will distribute the money raised by the Red Nose Day campaign to charity partners whose work helps to achieve Comic Relief, Inc.’s vision of a just world free from poverty.
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Walgreens Will be the Exclusive Retailer of Red Noses in the U.S.

Walgreens Will be the Exclusive Retailer of Red Noses in the U.S. 

New York, NY, 2015-4-3 — /EPR Retail News/ — NBC today announced its collaboration with Walgreens and M&M’S® Brand around its first-ever “Red Nose Day” broadcast. To drive positive change through powerful entertainment, Walgreens and M&M’S will be two of the presenting media sponsors of the three-hour “Red Nose Day” special on NBC, Thursday, May 21 (8-11 p.m. ET). The live broadcast special will feature stand-up performances, sketch comedy, videos produced by Funny Or Die, and music performances from A-list artists.

As part of “Red Nose Day,” from April 17 through May 30, red noses will be available at Walgreens, the exclusive retailer of the emblematic noses in the U.S., for $1 each, with  proceeds contributed to the Red Nose Day Fund*. The money raised during “Red Nose Day” will be used to fund programs that address the needs of children and young people living in poverty in the U.S. and overseas.

“We are very excited to bring this internationally acclaimed live event to U.S. audiences to shine a light on the incredible efforts of poverty-fighting charities around the world,” said TK, Advertising Sales, NBCUniversal. “‘Red Nose Day’ gives our advertising partners a unique opportunity to be a part of this first-ever national broadcast and harness the power of live programming at its best.”

Walgreens and M&M’S will have an on-air and online presence across NBC’s platforms, including the dedicated site for the NBC telecast at www.RedNoseDayUSA.org.

“’Red Nose Day’ is all about being funny to raise money, and we’re delighted to work with NBC, Mars and Comic Relief to bring this fun charity event to the U.S. for the first time,” said Alex Gourlay, President of Walgreens. “The money goes to charities that help those who are less fortunate live happier, healthier lives – the same way Walgreens helps our customers be happy and healthy. While supporting Red Nose Day, I hope we’ll all have some fun with the Red Noses.”

Richard Curtis, co-founder of ‘Red Nose Day’ and Comic Relief in the UK, will serve as an executive producer for the NBC telecast (a Universal Television production), along with Hamish Hamilton and Ian Stewart of Done + Dusted Productions. Henrietta Conrad and Lily Sobhani will also serve as executive producers, as will Mike Farah, Anna Wenger and Joe Farrell from Funny Or Die. Hamilton is set to direct.

“Red Nose Day has been an extraordinary success in the UK due to the amazing support of the public, the artists and our wonderful corporate partners. They provide a simple way for the public to get involved by buying a nose or product, each of which can help to save or change a child’s life,” said Curtis. “On behalf of the Red Nose Day charity, I am absolutely delighted that both Walgreens and M&M’s have come on board as the inaugural sponsors of this first ‘Red Nose Day’ event in America to complement the amazing support of NBC as our broadcast partner. ”

Funny Or Die, the award-winning top destination for comedy on the web, and producer of high-quality content across numerous platforms, will partner with NBC to create original content for the special.

”M&M’S is the brand that understands the power of using colorful fun to brighten the world, so it’s a natural fit to leverage our humor and passionate fan base to change lives through this partnership with Red Nose Day,” said Lee Andrews, Vice President, Corporate Affairs for Mars Chocolate North America. “We will be raising both funds and awareness in the run up to what will be a big day on NBC.”

The money raised during NBC’s “Red Nose Day” 2015 will go to the Red Nose Day Fund and will be used to fund programs that address the needs of children and young people living in poverty in the U.S. and internationally in Africa, Asia and Latin America. The money will be split between domestic and international poverty issues. The pre-selected charity partners for this year’s Red Nose Day Event are Boys & Girls Clubs of America; charity: water; Children’s Health Fund; Feeding America; Gavi, The Vaccine Alliance; the Global Fund; LIFT; National Council of La Raza; National Urban League; Oxfam America; Save the Children and United Way.

NBCUniversal is committed to moving people and communities forward with impact, ideas, and conversations that enable individual potential and spark collective action. As part of this companywide effort, NBCUniversal champions pro-social innovation and celebrates a portfolio of diverse pro-social initiatives.

*Noses are sold for $1 each, with 50 cents being contributed to the Red Nose Day Fund. No portion of purchase is tax deductible. Red Nose Day Fund’s objective is to lift children out of poverty in the US and overseas. For more information about Red Nose Day Fund, visit RedNoseDay.org.

About NBCUniversal
NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit:www.nbcuniversal.com

About Walgreens
Walgreens (www.walgreens.com), the nation’s largest drugstore chain, constitutes the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), the first global pharmacy-led, health and wellbeing enterprise. More than 8 million customers interact with Walgreens each day in communities across America, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,229 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands. Walgreens digital business includes Walgreens.com, drugstore.com, Beauty.com, SkinStore.com and VisionDirect.com. Walgreens also manages more than 400 Healthcare Clinic and provider practice locations around the country.

About Mars, Incorporated
In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars’ first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a “mutuality of benefits for all stakeholders” – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®. For more information, please visitwww.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars,
linkedin.com/company/mars.

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Sainsbury’s: I’m a Celebrity and X Factor contestant Jake Quickenden fulfilled his dream of becoming James Bond for the day as part of The Golden Nose competition

LONDON,  2015-2-19 — /EPR Retail News/ — I’m a Celebrity and X Factor contestant Jake Quickenden fulfilled his dream of becoming James Bond for the day – with a comedy twist. Jake recreated the iconic character to celebrate the 12 Golden Noses hidden in surprise bags across the UK, nine of which are hidden at Sainsbury’s stores nationwide and online.

Getting into the sharp-suited character and posing with a classic car, Quickenden made sure to don one of the prize-winning Golden Noses, which are hidden in Red Nose Day surprise bags this year. Shoppers lucky enough to find one of the Golden Noses will enjoy an extraordinary once-in-a-lifetime experience.

Jake took part to encourage the public to head to a Sainsbury’s store and pick up a Red Nose – you never know, within that bag there could be one of the exciting Golden Noses.

Any person who finds a Golden Nose and claims before March 11 2015 will be offered a VIP London experience.

Jake commented: “It was fun getting into character as the nation’s most famous spy – who doesn’t want to step into James Bond’s famous shoes for the day, especially when it’s for a great cause like Red Nose Day? I was lucky enough to be the first in the UK to show off the limited edition Golden Noses that are available this year. What’s more, if you find one, you’ll win an amazing prize, as well as raise money for a worthy campaign.”

With 60p from each £1 nose going to help transform the lives of some of the poorest and most disadvantaged people here in the UK and across Africa, Sainsbury’s is encouraging everyone to show their support for Comic Relief by picking up one of the official Red Noses or Red Nose Day merchandise at their nearest store or online.

A Sainsbury’s spokesperson commented: “We’re really happy that Jake took part in our Red Nose Day campaign this year to help us raise awareness of the nine limited edition Golden Noses hiding away in our Red Nose surprise bags that shoppers can pick up in-store or online.

“We’ve been a supporter of Comic Relief since 1999 and in 2013 we raised a huge £11.5m; but we’re hoping that this time we can make an even bigger difference to those in need, both here in the UK and across Africa.”

Notes to Editors

The Golden Nose competition

Eleven of the Golden Noses will be randomly seeded as follows across participating approved retailers Sainsbury’s, Oxfam and the Red Nose Day Online Shop: 9 across Sainsbury’s Stores and Sainsbury’s online; 1 in Red Nose Day Online Shop; and 1 in Oxfam stores. The 12th Golden Nose can only be won through the Schools Deposit Scheme. If you don’t find a Golden Nose you can always head to rednoseday.com/whonose for another chance to win a Golden Nose Experience.

This Red Nose Day, thanks to our very generous friends and supporters you could become the most special of all Comic Relief’s guests, spend time at Dermot’s Day of Dance, meet celebrities, see your name in lights at the BT Tower and enjoy the full blown celebrity treatment at the London Palladium for the greatest night of entertainment Comic Relief have ever put on.  Or you can be a VIP guest at Charlie and the Chocolate Factory, go backstage, meet the cast and more.

About the Red Nose Day campaign at Sainsbury’s
Sainsbury’s is the official retailer of Red Noses and Red Nose Day merchandise – bag your £1 Nose with at least 60p going to Comic Relief to help people living really tough lives in the UK and across Africa.

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Sainsbury’s: I’m a Celebrity and X Factor contestant Jake Quickenden fulfilled his dream of becoming James Bond for the day as part of The Golden Nose competition

Sainsbury’s: I’m a Celebrity and X Factor contestant Jake Quickenden fulfilled his dream of becoming James Bond for the day as part of The Golden Nose competition

British designer Lulu Guinness collaborated with Sainsbury’s to create three, limited edition shoppers to celebrate Red Nose Day and raise money for Comic Relief

Internationally renowned British designer Lulu Guinness has collaborated exclusively with Sainsbury’s to create three, limited edition shoppers to celebrate Red Nose Day and raise money for Comic Relief. The Lulu Guinness bags will go on sale from 15th February 2015 exclusively at Sainsbury’s.

LONDON, 2015-2-18 — /EPR Retail News/ — Embracing the spirit of the fundraising event and reflecting Lulu’s signature style, three bags have been specially designed for Red Nose Day with at least £1.50 going to Comic Relief. Known for her iconic bags and strikingly glamorous designs, Lulu’s inspiration for the bags came from her existing collection and the Red Nose itself. The Red Nose is of course the integral feature of each design and is complemented and emphasised by a nude and black stripe or animal print backdrop with eye, hear t and lips motifs giving a pop of colour.

Lulu Guinness said: “In aid of such an amazing cause I am delighted to be working with Sainsbury’s and Comic Relief to create a humorous Red Nose take on three of my favourite, most popular bag designs.”

The fun and stylish bags will be available in stores nationwide from 15th February 2015 exclusively through Sainsbury’s, retailing at £5 a bag with at least £1.50 going to Comic Relief.

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British designer Lulu Guinness collaborated with Sainsbury’s to create three, limited edition shoppers to celebrate Red Nose Day and raise money for Comic Relief

British designer Lulu Guinness collaborated with Sainsbury’s to create three, limited edition shoppers to celebrate Red Nose Day and raise money for Comic Relief