Carrefour and Hello Tomorrow Start-up Challenge in Brazil for first time

Carrefour and Hello Tomorrow Start-up Challenge in Brazil for first time

São Paulo, BRAZIL, 2017-Apr-21 — /EPR Retail News/ — For the first time, Carrefour is bringing to Brazil the Start-up Challenge, a competition which includes the global conference of the French NGO Hello Tomorrow, held annually in Paris. By means of this initiative, the organisation invites start-ups and entrepreneurs to participate in challenges in order to develop new technologies and innovative solutions for the real problems of the planet.

With the support of Carrefour, one of the principal partners of the global event two years ago, this is the first time that the NGO is promoting the Start-up Challenge outside France, with the theme ‘Tomorrow’s food for all’. To participate, interested parties must register their projects by 20 April, when the selection will take place of the six finalists who will compete for the prize during the event to be held in São Paulo (SP) in May.

The theme of the Brazilian competition, proposed by Carrefour, considers major pillars which the company develops and promotes around the world to motivate a healthy, sustainable and waste-free diet. The solutions proposed by the start-ups and business people must follow the three criteria chosen for the challenge: the development of foods that are healthier (production, distribution, handling, storage and nutritional information), more sustainable (development, production, distribution), and with less waste (production, handling, storage, marketing, usage and recycling).

“In light of worldwide population growth and the scarcity of food, Brazil is increasingly positioned as a major player for the future of the world food situation. The answer to sustainable food production may lie in technology, which often arises from simple, creative solutions with a low social and environmental impact. Together with Hello Tomorrow, Carrefour is boosting its constant search for innovation, offering Brazilian start-ups and entrepreneurs the opportunity to develop projects to solve the impasses in food production”, emphasised Paulo Pianez, Director of Sustainability of Carrefour Brasil.

Start-up Challenge
Registration period: up to 20/04/2017
Disclosure of finalists: 02/05/2017
Prize-giving event: 04/05/2017
About Hello Tomorrow
Hello Tomorrow is a global organisation that comprises a community of thousands of brilliant world talents, who stimulate and influence science and high technology to create a better future. The NGO starts and bolsters collaborations between the world’s most promising projects and leading entrepreneurs, executives and investors, to bring cutting edge technology to the market. The Start-up Challenge and Global Summit, as well as numerous events around the world, have become a unique platform for connecting regional high technology ecosystems with a global innovation network. The global challenge proposed by Hello Tomorrow is the most exclusive high technology competition which each year aims to encourage start-ups to find solutions for the most urgent global problems by means of science and technology. The principal advantage of the initiative is the single network built for start-ups, in addition to the highly curated environment developed with key partners of industry, investors, communications media and entrepreneurs.

About Hello Tomorrow and the Carrefour Group
Since 2015, the Carrefour Group has been the sole partner of the Global Challenge of Hello Tomorrow in the field of Food and Agriculture. Together, they seek out revolutionary new products which can cooperate with the challenges of the food industry, as well as with the growing global pressure to find innovative solutions. In 2017, for the first time, Carrefour is supporting Hello Tomorrow in building up the organisation in Brazil, starting with the first national challenge ‘The Future of Food’.

About the Carrefour Group
Established in Brazil for over 40 years, the Carrefour Group is recognised as a pioneering company in the retail market. The company is present in all the regions of the country and includes the Carrefour Hiper, Carrefour Bairro, Carrefour Express,, Atacadão and Supeco formats, as well as offering different services for customers’ convenience, such as petrol stations, drugstores and financial services. Every month, around 22 million purchases are recorded at its more than 570 sales outlets. With a turnover of R$49.1 billion in Brazil in 2016 and a team of more than 80,000 employees, the company is the biggest food retailer in the country and the second biggest operation among all the markets in which the Carrefour group operates. Worldwide, the company is present in more than 30 countries, 10 of which with their own operations, and employs around 380,000 people. With some 12,000 stores spread across Europe, Asia and Latin America, the Carrefour Group is present in the lives of 105 million customers. At present, around 13 million purchases are made every day in its different formats throughout the world. In 2016, the company’s volume of business totalled €103.7 billion.

SOURCE: Carrefour Group


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