IKEA US stores, Goodwill Industries International to host their first national furniture take back activity on Earth Day

IKEA US leads the way in helping customers understand how to live a sustainable life at home

Conshohocken, PA, 2017-Apr-21 — /EPR Retail News/ — IKEA US announced today that on Earth Day, Saturday, April 22nd from 9:30 a.m. – 6:00 p.m., as part of the ‘IKEA Sustainable Living Your Way Event’, IKEA US stores* (41 of 43 stores) and Goodwill Industries International will partner together to host their first national furniture take back activity. At this time, customers can come to the IKEA parking lot where a Goodwill® truck will be present to receive their donated used furniture. In exchange, IKEA is giving these customers a coupon for $20 off a $150 IKEA purchase (valid 4/22-5/21/2017). **

“The Goodwill and IKEA partnership helps fulfill the Goodwill mission of providing an environmentally responsible end-of-life solution for items that are challenging for consumers to donate. Goodwill will sell those items in stores to create job training and placement opportunities for people in local communities throughout the United States,” said Jim Gibbons, president and CEO of Goodwill Industries International. “Goodwill is a nonprofit social enterprise and its retail footprint uses material donations to provide employment services so that people can find jobs, earn paychecks, and build their skills and credentials.”

The IKEA US ‘Sustainable Living Your Way’ event on April 22nd will include a full day of in-store activities including IKEA FAMILY giveaways, sweepstakes and great product offerings. There also will be delicious sustainable and nutritionally balanced food offerings at the IKEA restaurant, and the Swedish Food Market will offer $5 off of any $25 in-store purchase. Additionally, IKEA will be conducting games and several workshops for the whole family. Some of the topics will include:
•Benefits of Biking Workshop
•Sustainable Living Challenge (with prizes)
•LED Lightbulb Digital Game (with prizes)
•Småland Video and Coloring Sheets

IKEA Family members will have the ability to win a $100 gift card (4 winners per store), as well as a SLADDA bicycle ($399 value, one winner per store).

IKEA is committed to having a positive impact on people and the planet. This sustainability event reflects how IKEA would like to help its customers live a sustainable life everyday. The IKEA Group has committed an allocation of $2.5 billion globally to invest in renewable energy through 2020. IKEA has solar arrays at more than 90% of its US locations, which IKEA owns and operates. IKEA US owns two wind farms with 104 wind turbines in the U.S. in Cameron, TX and Hoopeston, IL.

To find a participating IKEA store near you, visit https://info.ikea-usa.com/Sustainable-Living-Your-Way.

*IKEA furniture take back program will be at all IKEA US stores except Renton, WA and Stoughton, MA. Restaurant and showroom open at 9:30 am local time, remainder of store opens at 10 am, local time.
**IKEA and Goodwill cannot accept donations of mattresses, bedding, children’s furniture, toys or lighting. Furniture does not need to be from IKEA, any furniture brand will be accepted.

Contact:
Mona Astra Liss, IKEA Corporate PR Director – Mona.Liss@IKEA.com
610.834.0180/ext. 5852
Lauren Lawson-Zilai, Senior Director, Public Relations, Goodwill Industries
International, Lauren.Lawson@Goodwill.org ~240.333.5266

ABOUT IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. There are currently more than 392 IKEA stores in 48 countries, including 43 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

About Goodwill Industries International
Goodwill Industries International (GII) is a network of 162 community-based, autonomous organizations in the United States and Canada with a presence in 13 other countries. GII is a 501(c)(3) nonprofit that is recognized by GuideStar with its Platinum Seal of Approval, the organization’s highest rating for charities. GII was also ranked by Enso as the #1 brand doing the most good in the world, and was the only nonprofit brand rated in Forbes’ 20 most inspiring companies for three consecutive years. Local Goodwill organizations are innovative and sustainable social enterprises that create job training programs, employment placement and other community-based programs by selling donated clothing and household items in more than 3,200 stores collectively and online at shopgoodwill.com®. Local Goodwill organizations also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food services preparation, and document imaging and shredding. Last year, local Goodwill organizations collectively placed 313,000 people in employment in the United States and Canada. In addition, more than 34 million people used computers and mobile devices to access Goodwill education, training, mentoring and online learning services to strengthen their skills. To learn more, visit goodwill.org.

For more information or to find a Goodwill location near you, use the online locator at Goodwill.org or call (800) GOODWILL. Follow us on Twitter: @GoodwillIntl and @GoodwillCapHill, and find us on Facebook: GoodwillIntl or Instagram: GoodwillIntl.

SOURCE: Inter IKEA Systems B.V.

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