The brand is strengthening its ties with music in one of the most international music festivals
Barcelona, 2017-Apr-26 — /EPR Retail News/ — MANGO is sponsoring Primavera Sound 2017, one of the leading international music festivals.
Previous collaborations with artists such as Jamie Hince (The Kills), Staz and Misha Lindes (The Paranoyds), Alma Jodorowsky (Burning Peacocks), Sophie Auster, Joséphine de La Baume and Leigh Lezark are proof of the brand’s ties with the music world.
During the festival (the main dates are from Thursday 1 to Saturday 3 June), one of the main stages will bear the MANGO name.In addition, the brand will have an area of 150 m2 dedicated to offering experiences related to entertainment, music, fashion and innovation.
Over the next few days, MANGO will reveal via its different communication channels more details about this new collaboration, which for the brand is “excellent news given the importance of music for MANGO and the recognition involved in being part of one of the world’s best music festivals” according to its Communication Director, Guillermo Corominas. On behalf of the festival, Alfonso Lanza, the co-director of Primavera Sound, highlights “the importance of counting on the support of a brand with the prestige of MANGO, with its Catalan origin and international vocation, in order to continue to develop our cultural project and increase its impact on new audiences”.
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