MANCHESTER, England, 2017-Apr-27 — /EPR Retail News/ — The Callington based Great British Crisp Company, that works with Warrens Bakery to develop unique flavours, has “bagged” a contract to supply 40 Co-op food stores across Cornwall.
Using Cornish Sea Salt™ and potatoes, The Great British Crisp Company estimates that it could sell up to 30,000 packs of crisps over the coming year.
It will supply the Co-op with eight of its varieties, including their ‘meal in one bite’ flavours such as Fish & Chips and Cornish Pasty as well as classic flavours such as Cornish Sea Salt™, West Country Cheddar & Chive and Cornish Sea Salt™ & Luxury Peppers.
In a double celebration, the trade division of Warrens Bakery, Simply Cornish, will also supply the Co-op with its handcrafted fairings and award winning shortbread collection.
The bakery, based in St. Just, will supply the community retailer with five of its products and could sell more than 20,000 packets of its biscuits this year.
The move comes as the Co-op commits to doubling the number of its small and micro suppliers and launches a small producer charter to support and, provide opportunities, to champion and celebrate local suppliers.
David Roberts, National Account Manager for The Great British Crisp Company and Simply Cornish, said:
“We are delighted, to reach so many more local communities, it’s a great opportunity to build awareness of our brand, and open up new markets. We’ve already been sampling in multiple stores across the South West and had a great response from those trying our Cornish crisps and handcrafted shortbreads.”
Judy Naylor, Ranging Manager for the Co-op in the South West, said:
“We are delighted to give these locally produced goods pride of place in our stores. It is the innovation, quality, tradition and passion of these products which makes them prized locally and popular with residents and holiday makers alike.
“We know that food provenance really matters to our customers – quality and trust is key to consumers. Cornwall is synonymous with quality food and drink and the Co-op is committed to investing in our local economies to provide new opportunities to showcase and celebrate locally produced food.”
SOURCE: Co-operative Group Limited
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