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BESTSELLER joins Global Fashion Agenda’s call to action for a circular fashion system

BRANDE, Denmark, 2017-May-12 — /EPR Retail News/ — BESTSELLER is committed to taking the necessary steps towards a circular fashion system. Today (10 May 2017), we confirm this commitment by signing the Global Fashion Agenda’s call to action for a circular fashion system.

With BESTSELLER’s 20by20 strategy, we work to make sustainable changes in our supply chain, to use our resources with consideration for the environment and to promote responsible consumption. Today, more than 35% of our cotton comes from more sustainable sources, and we continuously work to integrate regenerated or responsibly sourced fibres in our products.

These weeks, we collaborate with Danish Red Cross to engage our consumers in collecting used clothes for resale or recycling. We do this to promote the message to our consumers that used clothes are not waste, but important resources for making fashion sustainable.

BESTSELLER has been a member of the Sustainable Apparel Coalition since 2013, and last year, we became a member of the Ellen MacArthur Foundation CE 100 Group with the aim of getting a better understanding of the challenges and possibilities of transitioning to a circular system that restores and regenerates materials.

Today, we have reconfirmed our commitment towards circularity by signing the Global Fashion Agenda’s call to action:

“We welcome this initiative to bring more focus on the end-of-use phase of textiles and will collaborate with Global Fashion Agenda to promote the transition from a linear towards a circular fashion industry,” says Jesper Stubkier, Communication Manager in BESTSELLER.

Read more about our collaboration with Danish Red Cross to collect used clothes here.


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