Tag Archives: Jesper Stubkier

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BESTSELLER partners with local schools in Brande area to increase children’s overall well-being, motivation and learning

BESTSELLER partners with local schools in Brande area to increase children’s overall well-being, motivation and learning

BRANDE, Denmark, 2018-Feb-27 — /EPR Retail News/ — BESTSELLER partners with local schools: A well-being project at the local schools in the Brande area – home of BESTSELLER’s main office –  will focus on setting the stage for children and young people to flourish and grow into strong and enabled young adults.

Over the next three years, pupils in the middle and upper levels of the public schools in the Ikast-Brande Municipality will take part in a project to increase their overall well-being, motivation and learning.

HEALTHY BODY, HEALTHY MIND

A healthy, active body creates a healthy, active mind. This seems to be the mantra for Skoleglæde.nu, the organisation behind the initiative. The organisation uses exercise and movement as a lever to increase motivation and learning among pupils. So far, more than 7,500 pupils across Denmark has been part of the initiative, and the results have been very positive increasing the pupils’ power of concentration, engagement and sense of community.

Skoleglæde.nu will be hosting different workshops for pupils and teachers alike, and a key element in the programme will be the daily integration of exercise and academia. During classes, pupils will become acquainted with everything from classic squat jumps and push-ups to yoga and mental fitness.

‘We know that variation in the daily grind is a top priority for pupils, and the well-being among pupils and the relationship between them and their teachers are crucial for the pupils’ motivation and learning outcomes,’ says Henrik Leth from Skoleglæde.nu.

PROUD PARTNER

‘We are proud to announce our collaboration with the local schools in the Brande area. Children and teens are key to a well-functioning future society, and by incorporating healthy habits and exercise directly into the daily teaching situations, we can help build a culture that forms happy and whole young individuals,’ says BESTSELLER Communication Manager Jesper Stubkier.

‘In BESTSELLER, we look forward to following the project at close hand, and we will be inviting our local colleagues to take part in workshops and training sessions throughout the course of the programme,’ Jesper Stubkier adds.

The three-year project in the public schools in Brande area is a result of a private-public partnership between Ikast-Brande Municipality, Skoleglæde.nu, travel agency Apollo and BESTSELLER. The project will be launched this august.

SOURCE: BESTSELLER

BESTSELLER COMMUNICATION
+45 99 42 16 62 / communications@bestseller.com

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BESTSELLER Aarhus City Half Marathon, June 11

June 11 sets the stage for the BESTSELLER Aarhus City Half Marathon and once again, the streets of Aarhus will be filled with enthusiastic crowds and entertainment as well as eager runners.

BRANDE, Denmark, 2017-Jun-07 — /EPR Retail News/ — BESTSELLER is the main sponsor of the event for the third time and once again, the route will lead the runners through the BESTSELLER Aarhus office building on Pier 2.

“We’re proud to be involved in this fantastic event for the third time,” says Jesper Stubkier, Communication Manager in BESTSELLER and continues: “This year, we aim to give all the runners a real energy boost when they come by our office, as we turn up the volume and let DJ Zanjani help the runners get in the running party spirit.”

The 12,000 available tickets for the BESTSELLER Aarhus City Half Marathon are sold out, but there are plenty of activities and entertainment for family, friends and curious visitors while the run takes place in the unique atmosphere in central Aarhus.

CONTACT:
E-mail: contact@bestseller.com
Phone: + 45 99 42 32 00

Source Besrseller

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BESTSELLER partners with Euroman and Eurowoman to celebrate the city of Aarhus with an exclusive Aarhus magazine

BESTSELLER partners with Euroman and Eurowoman to celebrate the city of Aarhus with an exclusive Aarhus magazine

BRANDE, Denmark, 2017-May-18 — /EPR Retail News/ — In 2017, Aarhus – the home of 800 BESTSELLER colleagues – is European Culture Capital. To celebrate this and to showcase the many amazing things that Aarhus has to offer – BESTSELLER has teamed up with Danish lifestyle fashion magazines Euroman and Eurowoman to pay homage to the city with an exclusive Aarhus magazine.

FROM THE LATIN QUARTERS TO THE URBAN CULTURAL HUB GODSBANEN, TO THE WORLD RENOWN AROS ART MUSEUM. FROM STREET FOOD TO MICHELIN STARS. AARHUS HAS A WIDE ARRAY OF AMAZING SPACES TO DISCOVER. THE NEW AARHUS MAGAZINE TAKES THE READER ON A JOURNEY AND LETS THEM EXPERIENCE FOOD, FASHION, MUSIC, INTERIOR DESIGN, INTERVIEWS AND EVEN LOVE LETTERS TO THE CITY.

AN UNUSUAL COLLABORATION

“As official partner of Aarhus 2017 we wanted to do something out of the ordinary to celebrate the city, so when Euroman/Eurowoman approached us with the idea of a lifestyle fashion magazine about Aarhus we saw it as a great opportunity – not just to give something back to Aarhus, but also to promote our own agenda in a new innovative way,” says BESTSELLER Communication Manager Jesper Stubkier about the decision to enter into a ‘joint-venture like’ collaboration with a magazine provider.

The BESTSELLER Identity team and the BESTSELLER Communication team have worked closely together with the editorial teams of Euroman and Eurowoman to create just the right look and content to promote Aarhus and BESTSELLER. “It’s been a unique occasion to highlight all the great things going on in Aarhus on the fashion and lifestyle scene – hopefully attracting even more creative minded people to Aarhus and BESTSELLER. In that sense, it’s been a destination branding, meets employer branding, meets local engagement sort of activity. On the bottom line, we hope to make our colleagues proud of this local initiative, and that the citizens of Aarhus will receive it well,” Jesper finishes.

ABOUT THE AARHUS MAGAZINE

The magazine will be distributed along with the June issues of Euroman and Eurowoman, and will be available free of charge at selected locations throughout Aarhus and at our Aarhus office.

Contact:

E-mail: contact@bestseller.com
Phone: + 45 99 42 32 00

Source: BESTSELLER

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BESTSELLER joins Global Fashion Agenda’s call to action for a circular fashion system

BRANDE, Denmark, 2017-May-12 — /EPR Retail News/ — BESTSELLER is committed to taking the necessary steps towards a circular fashion system. Today (10 May 2017), we confirm this commitment by signing the Global Fashion Agenda’s call to action for a circular fashion system.

With BESTSELLER’s 20by20 strategy, we work to make sustainable changes in our supply chain, to use our resources with consideration for the environment and to promote responsible consumption. Today, more than 35% of our cotton comes from more sustainable sources, and we continuously work to integrate regenerated or responsibly sourced fibres in our products.

These weeks, we collaborate with Danish Red Cross to engage our consumers in collecting used clothes for resale or recycling. We do this to promote the message to our consumers that used clothes are not waste, but important resources for making fashion sustainable.

BESTSELLER has been a member of the Sustainable Apparel Coalition since 2013, and last year, we became a member of the Ellen MacArthur Foundation CE 100 Group with the aim of getting a better understanding of the challenges and possibilities of transitioning to a circular system that restores and regenerates materials.

Today, we have reconfirmed our commitment towards circularity by signing the Global Fashion Agenda’s call to action: https://www.copenhagenfashionsummit.com/commitment/

“We welcome this initiative to bring more focus on the end-of-use phase of textiles and will collaborate with Global Fashion Agenda to promote the transition from a linear towards a circular fashion industry,” says Jesper Stubkier, Communication Manager in BESTSELLER.

Read more about our collaboration with Danish Red Cross to collect used clothes here.

Contact:

E-mail: contact@bestseller.com
Phone: + 45 99 42 32 00

Source: BESTSELLER

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BESTSELLER to provide the official Olympic collection to the Danish athletes in Rio

NEXT SUMMER WHEN THE DANISH ATHLETES ENTER THE MARACANA STADIUM FOR THE OLYMPIC OPENING CEREMONY, IT WILL BE IN CLOTHES FROM BESTSELLER WHO WILL PROVIDE THE ENTIRE DANISH OLYMPIC COLLECTION.

Brande, Denmark, 2015-5-15 — /EPR Retail News/ — The agreement has been made between BESTSELLER and the National Olympic Committee and Sports Confederation of Denmark (DIF).

The collection is developed in close collaboration with a number of top athletes. The first sketches have been presented to Louise Burgaard, Handball (Olympics 2012), René Holten Poulsen, Kayak (Olympics 2008 and 2012) and Casper U. Mortensen, Handball. In the development process the athletes give valuable input for the designers on the function of the clothes, as well as on which style the athletes wish to represent during the Olympic Games.

“In BESTSELLER we are very proud to provide the official Olympic collection to the Danish athletes. We know that the competition in Rio is tough and that every detail counts. Our focus is on delivering the coolest and most ideal collection to the athletes, so they will feel proud and comfortable and be able to focus on their optimal performances. We take on the task with the same professionalism and dedication that we experience from the athletes and we are looking forward to seeing the collection and not least the athletes in action in Rio,“ says Jesper Stubkier, Communications Responsible in BESTSELLER.

BESTSELLER also provided the Danish athletes with clothes for the Olympic Games in Beijing in 2008 and London in 2012. DIF is pleased with the continued collaboration with this important and comprehensive task:

“We are very pleased that BESTSELLER wants to repeat the success and yet again dress Denmark’s athletes. We know that the company and the designers are doing everything it takes to create the best Olympic collection ever in collaboration with the athletes.

The clothes have to be both smart and comfortable for the athletes to wear, and they should also have a notable common thread, which in Rio will present a cool and ambitious Olympic team, “says Danish Olympic Chef de Mission, Morten Rodtwitt from DIF.

Facts:
• The BESTSELLER brands JACK & JONES and VERO MODA will be designing and providing the clothes.
• The collaboration entails four collections types: Casual, Denmark, Reception and Opening Ceremony
• The clothes will be worn by the more than 100 Danish athletes on all occasions during the Olympics except during the actual competitions, where they will wear their own competition clothing. In addition to this, Danish coaches, trainers and officials will also be dressed in the collection.
• It is the third Summer Olympics in a row where BESTSELLER provides the Danish athletes with the Olympic collection.
• Danish Olympic fans will be able to buy parts of the collection in the months leading up to the Olympics in 2016.
• The Olympic Games in Rio de Janeiro take place from 5 – 21 August 2016.

Download pictures of the athletes at the design meeting

More information:

Jesper Stubkier, Communication Responsible, BESTSELLER, mobile 52 15 37 46
Casper Hollerup, Olympic Press Responsible, DIF, mobile 24 64 52 53