Moscow, Russia, 2017-Jun-07 — /EPR Retail News/ — IMMOCHAN has launched the construction of the new shopping centre Aqaurelle in Moscow region, Pushkinsky disctrict. Esta Construction has been appointed as a general contractor responsible for construction and engineering maintenance of the project. The modern project with a GBA more than 120,000 sq m is scheduled to be opened on Yaroslavskoye highway in Q4 2018.
SEC Aquarelle will appear on the evening side of the Yaroslavskoye highway in Pushkino district – one of the most densely populated in Moscow region. It has tremendous dynamics of the new residential blocks and districts construction whilst there is high demand on contemporary shopping & entertainment centers and considerable low supply. The catchment area comprises such towns of Moscow region as Ivanteevka, Krasnoarmeysk, Korolev and administrative center of the district – Pushkino city.
The new shopping & entertainment shopping centre will comprise the shopping galleries with famous international & local brands in mid-price segment, multiplex cinema operated by MORI CINEMA as well as popular café & restaurant chains and fast food concepts. With 48,000 sq m of GLA there will be more than 100 shops anchored by Auchan (17,000 sqm hypermarket area) and stand-alone Baucenter DIY hypermarket (total area 19,000 sqm). For customers’ convenience the new scheme allocates a surface parking for 2,600 lots.
The key features of the project will become family leisure & entertainment center Festival House, multifunctional pedestrian and active lifestyle routes as well as free socially-important services: baby care rooms, Wi-Fi, comfortable sitting areas etc.
The new road infrastructure will be developed to guarantee the superb access to the new shopping centre by public and private transport from every direction – the system of reversal overpasses and parallel roads to Yaroslavskoye highway. Residents of Ivanteevka will be able to arrive to Aquarelle from direct access on Zelenaya roscha street.
Thierry Leconte, General Director Immochan Russia says: ‘For future development we have chosen Pushkino district due to its densely population (more than 1.4 million of people in the catchment area) and active residential development. It is also important that our future shopping & entertainment center is located on the largest federal route in Russia – Yaroslavskoye highway (part of the M8 highway) with a weekly flow of more than 400,000 vehicles. The mission of our company is to construct comfortable and eco-friendly modern shopping centres created for the harmonious life. To achieve best results we engaged international professional companies: architectural and interior design was developed by leading European specialists – Broadway Malyan and iD WAD, for construction and engineering we have chosen an experienced and reliable general contractor – ESTA Construction, a company that builds remarkable properties around the world. Considering all the above mentioned factors we are launching the construction of Aquarelle Pushkino SEC with impressive results, showing that our concept is highly demanded by the retail community – more than 75% of retail spaces have already been leased. We are obliged to our tenants for the confidence and promise to fulfill our commitments in full and on time’.
Pavel Mori, General Dicrector MORI CINEMA Management LLC: ‘Taking into account the decrease in the volume of commissioning quality retail properties in Russia during the last years and considering the fast-changing requirements of the audience to comfort and quality of movie screenings, it is necessary to carefully approach to the new sites selection and, especially, partners. In the project such factors as location, competitive environment and commercial concept are equally important for us. Professional approach in preparation the opening of the cinema with the following qualified management of it, as well as the recognizable brand MORI CINEMA, will allow to achieve the ultimate synergy with the shopping & entertainment center to attract customers of different ages and level of welfare’.
International leasing director