- Brewgooder secures national deal with Asda to stock its Clean Water Lager in stores across the UK and Northern Ireland
LEEDS, England, 2017-Jun-14 — /EPR Retail News/ — Brewgooder, the world’s first craft beer brewery, is to donate 100% of its profits to clean water projects in developing countries, is celebrating securing a national deal with Asda to stock its Clean Water Lager in 357 stores across the UK including 16 in Northern Ireland.
Brewgooder craft lager is the brainchild of Belfast-born Alan Mahon who established the business in Edinburgh in March 2016.
“It’s of huge personal significance that Brewgooder is now stocked in Asda in Northern Ireland,” explained Alan.
“We’ve been waiting with baited breath to tell our story at home and we’re delighted Asda shoppers in Northern Ireland will be able to taste our beer for themselves. As one of the leading supermarkets, Asda is a fantastic route to market and with the volume of product involved, it will accelerate our impact and the number of clean water projects we can support.”
Since October 2016, when it was first listed in Scottish Asda stores, the Brewgooder brand has established itself as the front running social enterprise beer brand selling nearly 100,000 cans in stores in just six months. As a result Brewgooder has facilitated two wells in Malawi including the Nora Docherty Well in Dedza, servicing more than 5,000 people with clean water. A further four wells are in the pipeline due to the increased listing.
Alan continued, “Seeing first-hand the impact our wells are having on communities was motivating and inspiring and it’s thanks to support from Asda that we have truly been able to make a difference. Giving people the unique opportunity to enjoy a great product while at the same time helping others is a powerful combination and by working closely with our customers and consumers we are helping to transform thousands of lives for generations to come.”
Michael McCallion, Senior Buyer for Northern Ireland & Scotland, said,
“Brewgooder was one of the first suppliers to take part in Asda’s Social Enterprise Supplier Academy, a UK first which launched last year in partnership with Social Investment Scotland (SIS). It’s fantastic to see the success the craft beer has had since its participation in the Academy, not only doubling their supermarket listings in just eight months, but also supporting business growth, job creation and acceleration of their clean water impact.
“The product extension into Northern Ireland really is the cherry on the top!”
Brewgooder, Clean Water Lager, 4.5% Craft Lager, four pack is available in Asda NI stores now.
Source: ASDA
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