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Sainsbury’s introduces 28 new craft beers and ciders at its Northern Ireland stores

Sainsbury’s introduces 28 new craft beers and ciders at its Northern Ireland stores


  • Sainsbury’s Northern Ireland stores welcome 28 new locally made craft beers and ciders
  • Craft brewery MourneMountains to launch three new products in Sainsbury’s

London, 2017-Jun-14 — /EPR Retail News/ — Sainsbury’s will be introducing 28 new craft beers and ciders to the shelves of its Northern Ireland stores this week. As part of plans to extend the regional product offering in supermarkets, Sainsbury’s is bringing on board 6 small producers based in Northern Ireland, including Mourne Mountains Brewery, Hilden Brewery and Armagh Cider Company. The new lines, of which three will only be available in Sainsbury’s, are set to launch in up to 13 of Sainsbury’s stores in Northern Ireland this week.

As the craft beer movement continues to flourish, Sainsbury’s has been working to grow their supply base in Northern Ireland and extend the range. Sainsbury’s will be stocking a nearly 40-strong range of locally made beers, ciders and spirits available in Northern Ireland, offering a wider choice and giving customers the chance to try products produced nearby.

Sainsbury’s now works with 7 Northern Irish breweries, ciders producers and distillers all of whom will be launching new products with Sainsbury’s as part of this expanded range. These new additions will allow customers to choose from a wide array of locally made beers, from Pilsner and Gluten Free Lagers, to IPA, Blonde Ale and Stout styles.

Claire McAlinney, Sainsbury’s regional buyer for Northern Ireland said: Small-batch produced beer and cider is having a real renaissance in Northern Ireland at the moment and it’s been great working with so many of these skilled producers to bring locally made craft beers and ciders to Sainsbury’s customers in Northern Ireland.

The range will launch from this week in up to 13 stores across Northern Ireland. Please see below for a full list of new products.

Whitewater Bees Endeavour 500ml
Whitewater Maggies Leap Ipa 500ml
Hercules Brewing Yardsman Bpa 500ml
Hercules Brewing Yardsman Ipa 500ml
Hercules Brewing Yardsman Lager 500ml
Hilden Brewery Barneys Brew 500ml
Hilden Brewery Belfast Blonde 500ml
Hilden Brewery Headless Dog 500ml
Hilden Brewery Hilden Halt 500ml
Hilden Brewery Twisted Hop 500ml
Mourne East Coast Ipa 330ml
Mourne Gold Pale Ale 330ml
Mourne Mist Pilsner 330ml
Carsons Crisp Cider 500ml
Maddens Mellow Cider 500ml
Doyles Autumn Berry Cider 500ml
Doyles Honey Cider 500ml
Doyles Summer Fruit Cider 500ml
Doyles Sweet Cider 500ml
Tempted Irish Dry Cider 500ml
Tempted Irish Medium Cider 500ml
Tempted Irish Sweet Cider 500ml
Mcgraths Irish Craft Blonde 330ml
Mcgraths Irish Craft Pale Ale 330ml
Mcgraths Irish Craft Red 330ml
Mcgraths Irish Craft Stout 330ml
Foxes Rock Ipl 500ml Abv
Foxes Rock Gluten Free Lager 500ml

020 7695 7295

Source: Sainsbury


EPR Retail News